KETTLE CHIPS REFRESHES CORE RANGE
KETTLE Chips, one of the UK’s fastest-growing bagged snacks*, is refreshing its core range of flavours with three exciting new seasonings going onto shelves from March.
The seasonings are Sweet Chilli, Smoky Barbecue and Sour Cream & Onion.
The revised range completes twelve months of intensive work from the Kettle Foods NPD team who expect to further strengthen their reputation for delivering great tasting snacks made the only way they know how – with authentic ingredients.
Chris Barnard, KETTLE Chef, says “We go to great lengths to make the best tasting crisp in the market and are uncompromising in using quality ingredients. We never use flavour enhancers such as aspartame or MSG, we simply use real potato slices which are hand-cooked in sunflower oil, before adding our authentic seasonings – like we always have done”.
KETTLE Chips Sweet Chilli is an authentic flavour combining spicy sweetness and a tongue tingling chilli, cooled by a touch of creamy sour cream.
KETTLE Chips Smoky Barbecue combines a tasty mix of smoky sweetness with rich tomato, pepper and onion.
KETTLE Chips Sour Cream & Onion offers a classic blend of sharpness and freshness. A simple, clean and creamy taste serves to accentuate the crunchiness of the chips.
Andrew Slamin, Marketing Director, continues “We are confident that the KETTLE proposition is appealing to consumers and this exciting NPD will further enhance the strength of our range and continue to grow sales.”
The KETTLE Chips 40g bag is one of the top 10 single serve brands and overall KETTLE Chips continue to perform extremely well for retailers. The brand is a major driver of category growth and sales are up ahead of the market at +7.4% MAT year on year.**
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