HAPPY MONKEY SMOOTHIES BUCK MARKET TREND
Launched in March last year Happy Monkey Smoothies crashed through the £1 million sales barrier when sales hit £1.3 million last December, only 9 months since launch.
When Happy Monkey first hit the shelves with their kids’ smoothies the market was in decline but the new range, supported by an aggressive sales and marketing strategy, has actually managed to grow the kids’ smoothies category during 2009 by 9.5%.
Commenting, Greg Boyle of Happy Monkey said: “We believed that with our pricing strategy we could bring more consumers in to the market and that is exactly what we have achieved. There is a real momentum now behind the brand with a loyal base of customers. This has been built on the back of some great promotions. It is our intention to build on this during 2010.”
Happy Monkey 100% pure fruit smoothies are available in strawberry & banana and orange & mango flavours. The smoothies contain no added sugar, no sweeteners and no preservatives and each 180ml carton contains the equivalent of one portion of fruit. The bananas used in the smoothies are from Rainforest Alliance certified farms and the smoothies carry the Rainforest Alliance Certified seal.
Commenting, Greg Boyle says: “As well as being healthy and nutritious, we wished to stay true to our ethical principles with Happy Monkey so have opted to use fruit sourced from Rainforest Alliance certified farms. Our ethical sourcing policy is just another reason for consumers to buy our great tasting and fun looking smoothies.”
Happy Monkey has secured listings in Sainsbury’s, Tesco, Waitrose and Booths for the smoothies. JD Weatherspoon is now also selling Happy Monkey Smoothies on their kids’ menu at their 728 outlets.
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