ECO-CHIC VODKA FUNDS SNOW LEOPARD CONSERVATION
Snow Leopard vodka has increased its funding of snow leopard conservation projects.
Through Snow Leopard vodka’s support the Snow Leopard Trust UK (registered charity no 116101) has been able to fund the following new conservation projects run by the Snow Leopard Trust, head quartered in Seattle, USA:-
Educational Eco-Camp in Tamga village in Kyrgystan
The children of today living in the mountain communities of central Asia which are part of the snow leopard’s range are the future custodians of the species’ survival. During the summer children from the local communities of Ak-Shyriak, Inilchek, Karakolka and Eki-Naryn gather for an eco-camp on the south shore of lake Issyk-Kul to attend classes on snow leopard conservation, its ecosystem and to make new friends.
Snow Leopard Enterprise programme in Yamaat valley, Mongolia
Converting poor mountain communities from being a threat to a defender of the snow leopard is crucial for the species’ survival. By providing women with an international market place for their wool and beautiful handicrafts the Snow Leopard Trust is providing a regular and significant source of income the women previously have not had to spend on medicines and their childrens’ education. In return for the support from the Snow Leopard Trust the local communities enter in to a covenant to protect the snow leopard.
Livestock insurance programme in Ladakh villages in Northern India.
This programme compensates herder families for livestock lost to snow leopard attacks in return for the local community entering in to a covenant with the Snow Leopard Trust not to kill snow leopards as way of retribution for lost livestock, or to kill their natural prey species.
Vaccination programme in Northwest Frontier Province of Pakistan
10 times more livestock is lost to natural disease from lack of vaccination than from predation by snow leopards. In return for providing livestock vaccination for herders, the local community will then enter in to a covenant to protect the snow leopard and their prey rather than view them as a threat and nuisance.
Quotes
Brad Rutherford, President of the Snow Leopard Trust speaking from Seattle USA said “The support we gain from Snow Leopard vodka is truly amazing. In these challenging economic times to get these substantial financial contributions from a young British company is allowing us to incorporate more and more impoverished herding communities in to conservation progammes, which is crucial to the snow leopard’s survival. In short Snow Leopard vodka’s support is invaluable, so please do continue to celebrate their contribution through enjoying their wonderful product.”
Sue Brodie, Chair of Trustees of the Snow Leopard Trust UK said “Once again I would like to say a huge thank you to Snow Leopard vodka. The vast majority of our annual income has come from Snow Leopard vodka’s gifts and fund raising efforts. We simply would not be able to support the projects we do with out Snow Leopard vodka’s support”.
Stephen Sparrow, Founder and CEO of Snow Leopard vodka said ” It gives us a great thrill to be able to support more snow leopard conservation projects. We passionately believe in the excellent work the Snow Leopard Trust undertakes and wholeheartedly believe that community based conservation is the key to the snow leopard’s survival. Our goal is simple, that more and more customers and consumers will sell and buy our product respectively so that we can contribute more and more funds to this beautiful species’ survival, and in doing so enhance the quality of the lives of some of the most impoverished mountain village communities in the world which share snow leopard habitat.”
Background information on Snow Leopard vodka
The Product
Snow Leopard vodka is a luxury Polish vodka made from the rare “Spelt” grain. It has won the Gold Medal at the prestigious Beverage Testing Institute of Chicago. Snow Leopard vodka Ltd gives 15% of its annual profits to Snow Leopard conservation charities.
Snow Leopard sales “habitat” in UK
In UK Snow Leopard vodka “habitat” comprises top On-Trade accounts including Claridges, Sketch and Nobu and sells in retail at circa £30.
High Profile Patronage
Snow Leopard was fortunate enough to gain Royal Patronage in 2008 when it was the only Spirit to be served at the Royal wedding of Peter Phillips, the Queen’s eldest grandchild at Windsor. Alongside the younger members of the Royal family Snow Leopard has also found favour amongst fashion “Royalty” with Snow Leopard signature cocktails being served as the drink of choice at the After Show Parties of Stella McCartney and Vivienne Westwood during London’s fashion week. Further a field Snow Leopard has found favour amongst Russia’s elite, with it recently being chosen as the accompanying drink at a dinner hosted by Vladimir Putin and President Medvedev for visiting dignitaries at the uber fashionable Café Most in Moscow.
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