COCA COLA TO LAUNCH 500ML SPARKLING LEMONADE
This March, Coca-Cola Enterprises (CCE) is launching Britain’s sixth biggest sparkling soft drink brand* and number one lemonade brand , Schweppes Lemonade, in a new take me anywhere 500ml bottle.
Made from clear PET, it features a premium metallic label including the signature Schweppes branding and distinctive yellow cap.
The new pack will be launched across multiples and independents supported with in store point of sale and a £1 million plus launch media campaign, including ‘Try Me Free’ couponing activity.
Selena Taylor, Trade Communications Manager at CCE comments, “We are really excited to be launching Schweppes Lemonade in this new 500ml bottle. We know that on average, half of convenient store shoppers are over the age of 45 and that one of their favourite soft drinks is Lemonade . By providing Britain’s number one lemonade in a format ideal for enjoying on the go, we expect it to be very popular with existing lemonade consumers which represents a great opportunity for retailers and Schweppes to grow soft drink sales.”
About Coca-Cola Enterprises:
Coca-Cola Enterprises Ltd (CCE) is a UK based subsidiary of Coca-Cola Enterprises Inc, the world’s largest marketer, producer and distributor of The Coca-Cola Company’s (TCCC) products.
CCE manufactures and distributes products for TCCC as well as products for other brand-owners, throughout England, Scotland and Wales, employing around 4,500 people in Great Britain across seven manufacturing sites and a number of regional offices and depots.
CCE is committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.
CCE manufactures and distributes the following TCCC brands: Coca-Cola, diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Schweppes Abbeywell, glaceau, Relentless, Powerade, Oasis and 5 Alive. In addition, CCE also distributes Monster, Appletiser, Ocean Spray (from 2010) and Capri-Sun on behalf of other brand owners.
CCE has the largest share of soft drinks in the UK with on-going brand and product innovation continuing to reinforce this position of leadership within the category. Coca-Cola is the UK’s number one selling soft drink and remains one of the most innovative brands in the world today.
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