COOL EARTH AND FFI LAUNCH GREEN COFFEE
Cool Earth and FFI team up to launch ‘Green’ Coffee, protecting an endangered rainforest tree with every jar purchased
Cool Earth, a registered charity dedicated to protecting endangered rainforests, is launching its own coffee brand which is set to become the most powerful green brand in the supermarket.
Produced and manufactured by FFI (Fine Foods International) from 100% Rainforest Alliance Certified Brazilian coffee beans, Cool Earth Coffee rolls out across supermarkets from spring 2010 at a recommended retail price of £2.99 for 100g jar. For every jar bought, Cool Earth will protect a critically endangered tree in the Amazon rainforest which would otherwise fall victim to loggers within 18 months.
Founded in 2007, Cool Earth has prevented 14 tonnes of CO2 emissions for every minute it has been in business. With over 110,000 acres and 30 million tonnes of CO2 under 24/7 protection, Cool Earth is also the world’s largest community-led climate group.
Matthew Owen, Managing Director of Cool Earth, explains how rainforest-charged consumer products can have real impact, “preventing rainforest destruction is the most efficient and cost effective way of tackling climate change. For every jar of Cool Earth Coffee sold, we will be able to protect one tree and at least one ton of CO2, which will help to protect thousands of animal and plant species and safeguard sustainable forest livelihoods for future generations of native rainforest people.”
Austin Sugarman, Managing Director of FFI believes that the partnership with Cool Earth provides precisely the kind of support that consumers want to see from responsible and socially aware companies “FFI has been manufacturing ethical coffees for over 15 years and we are delighted to be working with Cool Earth on what is the most important environmental issue of our time. Offering a great tasting coffee produced from 100% Rainforest Alliance certified beans in order to help prevent rainforest destruction and support sustainable livelihoods is a perfect example of business and ethics working hand in hand for the good of us all.”
The launch of Cool Earth Coffee follows on from the successful roll out of their Tree for £1 campaign in November 2009 and opening of their online branded shop, as well as brand partnerships with Red Sky Crisps and Tropicana in the US.
For sales opportunities, please contact FFI on 0208 549 9371 or sales@ffi-uk.com
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