ROBUST RESEARCH SAYS BRITS LOVE TRADITONAL TASTES
The sandwich has long been a much loved, traditional favourite amongst Brits, but with the ever changing times and modern takes on traditional fillings, is the age of the classic sarnie coming to an end?
A recent survey* carried out by Discovery Foods suggests that, as a nation, we still favour the time-honoured classic cheese sandwich; despite the introduction of extravagant fillings by the big fast food chains.
In fact, the majority of men and women across the nation, when making their own sandwiches, are still opting for simple, satisfying ingredients. The survey revealed that the UK’s top five fillings are cheese (36.40%), chicken (25.40%), ham (25%), tuna (22.60%) and egg mayonnaise (20.90%).
A long observed trend is women looking for healthier options. However surprising results reveal that men (36.3%) are actually more likely to opt for wholemeal or brown bread when creating their sandwich. Whereas women still put more thought into their culinary creations and choose the type of bread dependent upon the filling.
When it comes to the art of sandwich making, the filling is no longer all that is important. In fact, the focus in 2010 will be more on how you create it. For instance if you like it in a sandwich, you’ll love it in a wrap. With the increase in shop bought wraps, depicting the healthier option, new Discovery Wrapbreads are the ideal way to create your own alternative to the sandwich.
Discovery Brand Manager Sarah Hughes comments, “Our new Wrapbreads encompass both variety and a healthier alternative to the conventional sandwich made with bread. They’re easy to make and allow people to be more creative with traditional sandwich fillings.”
Make your wrap with Multi-seed, White Plus, Wholemeal or White Discovery Wrapbread and simply add your filling…
… If you like it in a sandwich… you’ll love it in a wrap.
For more information and recipe ideas go to http://www.discoveryfoods.co.uk
- Survey company Opinion Matters
- 1235 people were surveyed
January 2010
Related posts:
- WARBUTONS LAUNCHES TWO NEW BREAD PRODUCTS
- NEW SANDWICHES AND WRAPS ADDED TO JAME HALL & CO.’S SPAR RANGE
- Nothing like a ketchup sandwich
- IMPRESS SANDWICHES LAUNCHES HOT WRAP RANGE
- NEW RESEARCH SHOWS BRITS GO NUTS FOR PEANUT BUTTER
- JAPANESE SUSHI MEETS JAPANESE WRAP SESSION
- New tacos aim to drive Mexican food sector
- More new Mexican products from Discovery
