KENCO COFFEE NOW FROM RAINFOREST FARMS

January 27th, 2010

soluble packsKenco Freeze Dried Coffee Now Sourcing All Beans from Rainforest Alliance Certified™ farms.

From January 2010, the entire range of Kenco’s freeze dried coffees will be sourced from beans grown on Rainforest Alliance Certified™ farms. The move is line with Kenco’s previous announcements and highlights Kraft Foods’, parent company of the Kenco Coffee Company, continued focus on sustainability and ethical sourcing.

It was back in 2003 that Kraft Foods started its work with the Rainforest Alliance and since this time increasing amounts of beans from Rainforest Alliance Certified™ farms have been blended into Kenco freeze dried coffee.

Last year the company announced the move to a minimum of 75% beans from Rainforest Alliance Certified™ farms across its Kenco freeze dried coffee, with a promise of a further increase in content during 2010.

Founded in 1987, the Rainforest Alliance is an independent, non-profit environment organisation. It promotes standards for sustainability that conserve wildlife and ensure the well being of workers and their communities. The Rainforest Alliance Certified™ programme assures consumers that the products they are buying come from farms that meet demanding standards for environmental, economic and social improvements.

Delighted with Kenco’s latest move Kenco’s sales director Ashley Neal said:

‘We are all really excited to be offering product with increased certified bean content from day one of 2010. Our latest offering delivers great quality and real added value for operators, distributors and consumers and it’s great everyone in the supply chain can feel they are doing their bit’

While sustainable sourcing is increasingly important to consumers out of home^, quality is still critical to choice of coffee and consumer satisfaction. Kenco’s focus is on both taste and ethical sourcing, giving operators and consumers a real win-win.

Kenco’s market share growth over the past 12 months demonstrates how positively this combination has been received in the marketplace, the brand is really driving sales of the ethically certified coffee market*.

This latest move means the company can now boast that all of the beans it sources for its Kenco Roast & Ground Core, Kenco Singles filter coffee and Kenco Freeze-Dried coffee ranges are sourced from Rainforest Alliance Certified™ farms. Additional 100% of the cocoa sourced for Suchard Hot Chocolate is from Rainforest Alliance Certified™ farms and at least 50% of PG tips tea is sourced from Rainforest Alliance Certified™ farms. For clarity only products with the Rainforest Alliance Certified™ seal include ingredients from Rainforest Alliance Certified™ farms.

Kraft Foods’ relationship with the Rainforest Alliance has benefitted more than 306,000 farmers and their dependents – farm workers and family members – and helped to sustainably manage more than 151, 379 acres (61,261 hectares) of farmlands.

For further information on this exciting new development visit www.kencocoffeecompany.co.uk

About the Rainforest Alliance

Founded in 1987, the Rainforest Alliance is an independent, non-profit international organisation that works to conserve biodiversity and ensure sustainable livelihoods. The Rainforest Alliance Certified™ programme assures consumers that the products they are buying come from farms and forestlands that meet demanding standards for environmental, economic and social improvements.

For more information visit www.rainforest-alliance.org

The Rainforest Alliance Certified™ seal appears on products that comply with the standards of the Sustainable Agriculture Network (a group of NGOs of which the Rainforest Alliance serves as the Secretariat) and should not be confused with any other certification mark or product label. Care should be taken when referring to labels generically, as terms such as ethical, fair, or sustainable have specific meanings within the scope of each label’s approach to improving the social and environmental impact of business and commerce.

Related posts:

  1. Kenco coffee gets Rainforest approval
  2. Costa moves towards Rainforest Alliance coffee
  3. KENCO CAPPUCCINO GETS NEW SUSTAINABILITY LIFT
  4. Rare blend coffee launched by Nespresso
  5. MARS DRINKS LAUNCHES RAINFOREST ALLIANCE COFFEE
  6. TWININGS TEAMS UP WITH RAINFOREST ALLIANCE
  7. Eco-friendly chocolate launched
  8. TETLEY TEA SWITCHES TO 100% RAINFOREST ALLIANCE

One Response to “KENCO COFFEE NOW FROM RAINFOREST FARMS”

  1. Amit Says:
    February 7th, 2010 at 1:09 pm

    i would like to know about kenco coffees “”97% less packaging” advert reviews and what other advert campaignes the compan has dne in other countries.