DIVINE CHOCOLATES LAUNCH FAIRTRADE EASTER PRODUCTS

January 15th, 2010

DivineThe Divine Company Says “Chocolate treats are a special part of Easter so why not make them all natural, delicious and Divine? Farmer-owned Fairtrade company Divine Chocolate has brand new additions to its Easter range, ensuring there are delicious chocolate treats for all the family.

The company continues “This year Divine is also delighted to announce that its Easter Range will be widely available nationwide and online, and we have teamed up with Penguin Classics to create a great competition on pack.

We are told that at the heart of all Divine’s chocolate is the very finest cocoa, grown with pride by the farmers in Ghana who co-own the company. Every stage in the creation of Divine chocolate is carried out with passion and devotion with the sole aim of creating an irresistible taste experience for chocolate lovers.

It is reported that NEW this year – Divine is launching a cute trio of smaller Easter Eggs: 55g milk, dark and white chocolate eggs made with Divine’s pure cocoa beans and cocoa butter. Perfect if you want a smaller Easter treat, these new eggs are available from Waitrose and Oxfam stores at an RRP of £3.00 and online from divinechocolateshop.com.

The company explans that Divine’s 90g Milk Chocolate Egg is made with smooth natural milk chocolate and comes with the added treat of Divine milk chocolate mini-eggs (60g), foil wrapped and decorated with Adinkra symbols. The Milk Chocolate Egg is available from Waitrose, Booths and Oxfam stores at £5.00. And if that wasn’t all, Divine has joined forces with Penguin Classics to celebrate all that’s Divine and chocolatey in classic literature. Buy the Milk or Dark Chocolate Egg or the Dubble Egg and be in with a chance of winning Penguin Classics books and a year’s supply of chocolate.

Divine is careful to point out that the Dark Chocolate Egg is a wonderfully rich dark chocolate lover’s dream. Inside the box you will find a 90g dark chocolate egg made with 70% cocoa solids. As an added treat there are Brazil nuts enrobed in the same smooth, critically acclaimed dark chocolate (50g). The Brazil nuts, harvested from the floor of the Amazon rainforest in Peru, are also Fairtrade certified. The Dark Chocolate Egg is available from Waitrose, Sainsburys, Morrisons, Booths and Oxfam stores at an RRP of £5.00

What they call The distinctive Divine Handbag (100g) has been redesigned this year in a chic pale blue livery, and holds a little batch of mini eggs made with solid milk chocolate. It’s a lovely gift for anyone with a passion for fashion and chocolate, RRP £3.00, available from Booths supermarkets and Oxfam stores nationwide.

A representative said last years’ bestseller, the Milk Chocolate Easter Egg with 6 Hand Finished Milk Chocolate Marc de Champagne Truffles is back with limited availability from Oxfam shops nationwide (RRP £10.00, 240g)

They go on to say that children will also adore Divine’s bags of Mini Eggs which are a must for Easter egg hunts and treats for Easter bunnies. Available in 200g bags in milk chocolate or dark chocolate from Waitrose and Oxfam stores at an RRP of £3.50.

Divine’s sister brand Dubble comes with extra Comic Relief, has two special Easter products, designed just for children (though be warned, adults love them too!). Dubble’s Speckled Eggs contain solid milk chocolate and are sugar coated, ideal for topping a Simnel cake. Available from Oxfam shops, RRP £1.49 (95g). The Dubble Easter Egg contains a milk chocolate hollow egg and a tasty Dubble bar (a crunchy milk chocolate bar made with caramel and crisped rice). Available from Booths supermarkets and Oxfam shops, RRP £3.50 (110g).

All these Divine and Dubble products are free from artificial flavourings, colourings & preservatives, and are suitable for vegetarians. The dark chocolate products are suitable for vegans. Divine is continuously working to reduce the environmental impact of its packaging. Our Easter eggs have never used plastic packaging and have always kept cardboard use to a minimum. All Easter packaging is suitable for recycling. The two large eggs use 16% less cardboard than last year.

If you are shopping online you can buy all these products online at divinechocolateshop.com along with other lovely Divine gifts, and to view Divine’s full range of over 40 products visit divinechocolate.com/products.

We quote the company which says “Choosing Divine as your chocolate treat is a delicious way of playing your part in a more equitable trading partnership. Divine is the only Fairtrade chocolate company which is 45% owned by the farmers. While Fairtrade ensures farmers receive a better deal for their cocoa and additional income to invest in their community, company ownership gives farmers a share of Divine’s profits and a stronger voice in the cocoa industry.

Related posts:

  1. DIVINE TO LAUNCH A MILK CHOCOLATE TRUFFLE EASTER EGG
  2. DIVINE UNVEILS NEW EASTER RANGE
  3. DIVINE UNVEILS EASTER 2012 COLLECTION
  4. DIVINE ANNOUNCES VALENTINES CHOCOLATE RANGE
  5. DIVINE EXPANDS ITS VALENTINES OFFERING
  6. DIVINE UNVEILS NEW CHRISTMAS PRODUCTS FOR 2011
  7. DIVINE FARMER’S CO-OP LAUNCHES NEW CHOCOLATES
  8. DIVINE CHOCOLATE HEARTS FOR VALENTINE’S DAY

Random Quotes

    FDIN seems to have the recipe for great inspiration. The personal touch, the friendship feel and the Bolly make it all a very positive experience. — Peter M. Salmon (MD, International Food Network, Ltd)

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