WALKERS 99 CALORIES OR LESS SNACK RANGE
Walkers, the UK’s No. 1 Crisps and Snacks manufacturer, has brought four of its leading single serve snack brands together under a new 99 Calories or less banner. The range which includes much-loved, multi-million pound brands; Quavers, Wotsits, Squares and French Fries, is being re-launched with new pack designs to coincide with consumers’ focus on “New Year New Me”.
Delphine Haas, Marketing Manager for Walkers Snacks, says, “Over half our consumers are adult, primarily women and it is a little known secret among a small group of them that these much loved brands happen to be lower in calories… With health still firmly on the agenda, there is a huge growth opportunity in letting a lot more people in on their secret!”
These four iconic Walkers snacks brands are worth a massive £177m and growing at +9% year-on-year helping to drive overall category growth. The 99 calories or less re-launch is set to kick start the category in 2010.
Walkers has developed a range of point of sale solutions to help retailers maximise visibility and awareness of the Walkers snacks range instore. Walkers recommend that retailers merchandise the snacks range alongside Better For You products which will help attract a wider range of customers to the fixture.
The Snacks range is available now in cases of 48 – RSP 0.38p.
The 99 Calories campaign refers to:
• Squares 22g – 95 Calories
• Wotsits 18g – 95 Calories
• Quavers 16.4g – 87 Calories
• French Fries 22g – 81 Calories
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