SMIRNOFF AND TIME OUT LANCH LONDON CULTURE APP
As part of The Smirnoff Co.’s ongoing commitment to support original experiences, it announced today a collaboration with Time Out, to launch the Smirnoff & Time Out iPhone app on 14th December 2009.
The app features up-to-the-minute Time Out content on one-of-a-kind events and experiences in London, including the best nightlife, culture and eating out as picked by Time Out’s expert team of editors.
Lovers of unique nightlife and culture without iPhones can also access the information at www.timeout.com/smirnoff**. Content will include the ‘Smirnoff Hot Picks’ round-up of the weeks can’t miss events, a ‘booking ahead’ service and a unique library featuring some of London’s most iconic past events.
Every month Smirnoff & Time Out will offer the chance to explore exceptional nightlife and entertainment around the world through competitions that can be entered either through the iPhone app or the microsite, beginning in December 2009 with the chance to win a trip to New York.
The Smirnoff & Time Out app offers:
- Geo-location technology that allows users to view Time Out & Smirnoff recommended activities around their exact position within seconds, complete with event previews
- Up-to-the-minute recommendations and event information, with functionality to send preferred event picks to friends
- Functionality to add favourite cinemas, restaurants, venues and areas, allowing users to keep-up-to-date with what’s on in their favourite places
David Pepper, MD of Time Out Digital comments:
“Time Out and Smirnoff are two iconic leaders in extraordinary entertainment – together we are launching the best entertainment finder app on the iPhone. The Smirnoff & Time Out app delivers a truly rich, mobile enhanced experience, putting all of Time Out’s fantastic content in the palm of your hand.”
Anita Robinson, Smirnoff Marketing Director, comments:
“Here at Smirnoff we are passionate about inspiring and supporting one-of-a-kind experiences. Now, through partnering with Time Out on the Smirnoff & Time Out app, people can discover our own unique events alongside other original nightlife and entertainment in the capital using their phone.”
To download the brand new app for FREE visit www.timeout.com/smirnoff
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