CHRISTMAS – A TIME FOR GIVING … CRITICISM
Major retailer Morrisons tells us that half of mothers-in-law rate their daughter-in-law’s cooking as inferior to their own in the annual Christmas carve up
As armies of judgemental ‘outlaws’ descend for their annual Christmas stay, new research from Morrisons reveals that when it comes to the festive feast, mothers-in-law routinely rate the quality of the meals they’re served as below par. 46% will be disappointed in their daughter-in-law’s culinary skills and believe they are the better cooks.
Over the festive period, carving will be critiqued, turkey tested and serving style scrutinised as two thirds (62%) of mothers-in-law place the importance for their daughter-in-law to be the ‘hostess with the mostest’ on a par with being a good mum. A fifth (22%) think good hostessing skills and the ability to cook up a cracking meal are integral to married life.
There’s no time for men to sit back if they want to be worthy of daddy’s little treasure. Fathers-in-law are just as judgmental and 27% believe their son-in-law should display good turkey carving skills in order to fulfill their duties as a husband. More than a third (39%) deem good carving as more essential than the cooking itself.
A domineering 8% of fathers-in-law would indeed rather carve the festive joint themselves as it reinforces their position as the head of the family – in London this increases to one in three.
Husbands across Scotland and Wales will fall short of expectations this Christmas as 29% of Scottish and Welsh fathers consider their son-in-law to be a substandard carver.
Morrisons Group Marketing Director, Angus Maciver said: “Preparing a fresh festive feast can be incredibly stressful when the in laws come to stay. To make carving as easy as possible, a fresh turkey crown would is a Christmas Day saviour: easy and quicker to cook, and for sons-in-law eager to impress, far simpler to carve!”
Percentage of mothers-in-law who believe their daughters-in-law are inferior cooks
North East 67%
North West 55%
Yorkshire / Humberside 30%
East Midlands 50%
West Midlands 50%
East of England 13%
Greater London 58%
South East 24%
South West 44%
Scotland 46%
Wales 83%
Percentage of mothers-in-law who believe being a good host is equal to that of being a good mum
North East 35%
North West 38%
Yorkshire / Humberside 45%
East Midlands 31%
West Midlands 35%
East of England 13%
Greater London 58%
South East 24%
South West 44%
Scotland 46%
Wales 83%
Percentage of fathers-in-law who see good carving ability as a son-in-law’s duty
North East 30%
North West 10%
Yorkshire / Humberside 36%
East Midlands 20%
West Midlands 40%
East of England 0%
Greater London 18%
South East 40%
South West 14%
Scotland 57%
Wales 0%
Fathers who prefer to carve at their child’s house to feel head of the family
North East 10%
North West 20%
Yorkshire / Humberside 0%
East Midlands 0%
West Midlands 20%
East of England 33%
Greater London 36%
South East 0%
South West 0%
Scotland 0%
Wales 0%
Fathers-in-law who view their son-in-law’s carving skills as inferior
North East 10%
North West 10%
Yorkshire / Humberside 4%
East Midlands 0%
West Midlands 0%
East of England 0%
Greater London 0%
South East 20%
South West 5%
Scotland 29%
Wales 29%
Notes to editors
* About the research
The research was conducted among 1000 UK adults during November 2009 by Redshift Research.
Related posts:
- Fat map shows North-South divide
- UK potato industry holding up
- UK potato industry holding up
- UK GOOD FOOD GUIDE NAMES REGIONAL WINNERS
- RESEARCH SHOWS YOUNG CONSUMERS KEPT AWAKE BY ENERGY DRINKS
- Consumers turn to web for groceries
- GOOD FOOD GUIDE READER’S RESTAURANT OF THE YEAR 2010 LAUNCHED
- Takeaway orders increase "200%"
