November 27, 2009, 7:00 am

The Smirnoff Co. announced details of the second year of its Creative Grants initiative, which aims to discover, support & celebrate up-and-coming nightlife promoters of one-of-a-kind events and experiences – the type you’ll want to look back on and say “I was there”.

Behind every legendary night, from clubs to festivals to gigs, is a fixer, an organiser, a promoter. Their names are rarely the ones in bright lights or on thousands of flyers, but they know who they are and what they did; they made the night happen. It is these individuals that the Smirnoff Creative Grants initiative aims to celebrate & support.

The programme, will focus on 2 areas ;
• An online advice & resource forum to anyone organising a night to remember
• A bursary scheme for promoters in Great Britain – offering four contributions of £5,000 to budding promoters to help pay for the overheads of their night

Playing a key part of both these areas is a new panel of experts for 2009, made up of nightlife luminaries. Presiding over the 4 bursaries of £5,000 the panel includes Radio 1’s Rob da Bank, DJ duo The Queens of Noize, second generation music mogul Oliver Wilson, nightlife correspondent Rahul Verma and Editor of Clash Magazine – Matthew Bennett.

Rob da Bank comments
“Smirnoff Creative Grants is one of the best things out there in the UK club and festival market, for people that want to make something of their career. It’s the chance of a lifetime for people with totally original ideas to get the cash from Smirnoff to follow it through and realise their vision. I’m 100% behind it and I hope we find some superstars of tomorrow.”

Applications for Creative Grants can be submitted via the Smirnoff Facebook page after becoming a fan. The closing date for applications is Friday December 11th 2009, when the experts will select the four most progressive and forward thinking experiences to each receive £5,000. The resulting nights will form a season of events across the UK throughout Spring 2010 .

Four London events from last year’s campaign namely, Rock A Hula, White Wedding, Avantgarden and Girlcore Glitter Ball, took place at the end of September to mark the UK launch of the initiative and a series of Smirnoff events that will take place around the world. To find out further information about these global events visit

Creative Grants is part of The Smirnoff Co.’s ongoing commitment to original nightlife. It is one of a number of event programmes and partnerships celebrating unique nightlife and entertainment complimented with unique drinking experiences.

For more information click here.


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