NOBILO WINE HAS INNOVATIVE SALES PROMOTION
Constellation Europe’s premium New Zealand brand Nobilo, is launching a national promotion in October offering consumers the opportunity to enjoy two seafood meals for the price for one.
The national promotion gives adult consumers purchasing a bottle of Nobilo Regional Collection (RRP £8.20) the opportunity to download a voucher from www.nobilo.co.nz/241. The voucher can be redeemed at one of 300 restaurants across the UK and a full list of participating restaurants can be viewed on the website. The promotion runs for seven months across multiple grocers, independents and specialist convenience and is visible via a neck collarette on bottle, which also features new packaging.
Nobilo is the UK’s third biggest New Zealand brand and the Regional Collection range includes the new 2009 vintage of Marlborough Sauvignon Blanc and a Merlot from Hawkes Bay. The brand has a long-standing association with seafood with past promotional activity including winning a weekend at Rick Stein cookery school and sponsorship of the National seafood week.
Clare Griffiths, VP Consumer Marketing Constellation Europe says: “Nobilo wines are a perfect match for seafood, with an explosion of fresh fruit flavours combined with a zesty crisp finish. This seafood dining experience promotion is of great interest to our target audience Engaged Explorers*, who are more knowledge wine consumers. They over-index in buying NZ wine and the most likely of all the Wine Nation segments to buy wine in the on trade.”
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*Engaged Explorers as defined by Wine Nation, the UK’s largest study of wine consumers, are established and experienced everyday wine drinkers
Nobilo is stocked at Tesco, Sainsburys, Asda, Threshers, Somerfield and Morrison
Nobilo Regional Collection Sauvignon Blanc 2009 has a crisp and zesty backbone combines with fresh tropical fruit sweetness. Excellent weight and balance, this wine lingers on the palate in a full, refreshing finish.
Nobilo Regional Collection Merlot 2006 has sweet, mouth filling berry fruit flavours, overlaying a structure of fine grained tannins. The palate is full and soft with a seemless melding of fruit and oak. A touch of mocha and spice combines to with subtle vanilla oak characters to provide depth and complexity on the palate.
Constellation Brands is the world’s leading wine company that achieves success through an unmatched knowledge of wine consumers paired with storied brands that suit varied lives and tastes. With a broad portfolio of widely admired premium products, Constellation Europe’s wine brand portfolio includes Robert Mondavi, Hardys, Nobilo, Echo Falls, Kumala, Banrock Station, Ravenswood, Kim Crawford and Flagstone. For additional information about Constellation Europe, please visit the company’s website at www.cbrands.com
