KETTLE CHIPS LAUNCHES “PERFECT NIGHT IN” CAMPAIGN
KETTLE Chips, the UK’s number one hand cooked crisp, is currently worth £80m and has grown almost 17% during the last year, more than double the growth of the total snacks market*. It says the success is set to continue as the brand launches a consumer campaign this autumn to associate KETTLE Chips with the perfect simple night in.
KETTLE Chips is joining forces with LOVEFiLM, the UK’s largest online DVD rental service and entertainment website, to communicate that their chips are ideal to enjoy whilst watching a movie at home. There are several layers to the campaign which will reach over 3 million people.
Firstly, a KETTLE branded LOVEFiLM envelope will be sent to LOVEFiLM subscribers during November. This will encourage consumers to choose a film they’ll love by using the KETTLE Chips Movie Matchmaker on the LOVEFiLM.com website (www.lovefilm.com/kettle-night-in).
Prizes are on offer to all those who use the Movie Matchmaker, including a state of the art LCD television. In addition, a KETTLE Chips money off coupon is included in the mail-shot and KETTLE Chips digital advertising will appear on LOVEFiLM.com.
The KETTLE Chips promotion with LOVEFiLM will coincide with a national television campaign to prompt purchase of KETTLE Chips in the run up to the Christmas season. The ‘simple is better’ TV campaign communicates that the KETTLE Chips brand is built on a simple, uncompromising approach to making great tasting chips using the best ingredients.
KETTLE Chips Marketing Director, Andrew Slamin says “The LOVEFiLM promotion clearly positions KETTLE Chips as part of the “wind down” occasion at home and the TV campaign allows us to communicate the unique benefits of our product in a simple and engaging way. We are confident that our proposition is appealing to consumers and this support activity will continue to drive brand awareness and trial.”
From their launch KETTLE Chips have always been made using real potato slices which are hand cooked in sunflower oil, then seasoned with authentic flavourings. No artificial colours, flavours, preservatives or MSG are added to the process.
The TV ad is on air from 12th October and the LOVEFiLM promotion starts on 4th November.
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