GINSTERS HELPS SHOPPERS CELEBRATE ON THE MOVE WITH FESTIVE SANDWICH RANGE
Ginsters is launching a range of new limited edition sandwiches next month to help retailers offer a festive snack choice to their shoppers in the run up to Christmas.
As the UK’s leading branded sandwich supplier, Ginsters is well placed to understand consumers’ festive snacking needs and the Christmas sandwich range has previously proven extremely popular.
The special edition Christmas Cracker sandwich features fresh British turkey breast, British bacon, sage and onion stuffing and cranberry sauce on malted brown bread. The pack features a winter-themed Christmas design, including a snow covered Ginsters logo and will be available in-store from 17 November.
This year, Ginsters is also offering a non-meat festive alternative with the Brie & Cranberry variant including sliced brie, cranberry sauce, mixed leaves and mayonnaise, which will be available from 3rd November. Following the re-launch of the whole sandwich range early in 2009, both products will continue to reflect the brand’s Cornish roots and commitment to using only the highest quality, fresh, UK-sourced ingredients.
Andy Valentine, Head of Brand Marketing for Ginsters, says, “At Ginsters, we know that as thoughts turn to Christmas, consumers are keen to have something special to replace their usual sandwich choice. We’re a British brand and we feel our sandwich range should reflect that, so the Christmas Cracker is a combination of traditional flavours, made using only UK sourced ingredients to ensure it delivers the Ginsters ‘real honest food’ commitment to our consumers.
“By offering retailers the opportunity to provide something seasonal for their shoppers, we expect that sales will be boosted across the trade in the run up to Christmas. In previous years, we have always had great results with our festive products and we’re confident this year will continue that success.”
RRPs: Christmas Cracker £3.29
Brie & Cranberry £2.99
Ginsters is the UK’s number one branded sandwich supplier creating an extensive sandwich range with a strong visual identity and a strong focus on regional provenance.
This vision of British heritage is reflected on packaging in line with the rest of Ginsters product portfolio and continues to drive the brand’s “Real Honest Food” manifesto.
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