FAIRTRADE FOUNDATION APPROVES WHITAKERS CHOCOLATES

November 24th, 2009

Whitakers Chocolates has successfully secured its Fairtrade Foundation Licence, allowing it to supply fully-accredited Fairtrade chocolate products to the foodservice industry.

After successfully completing a thorough certification process, the long-established Yorkshire business has succeeded in meeting the stringent controls enforced by the Fairtrade Foundation and is now able to produce Fairtrade products for contract caterers, airlines and hotel groups.

Managing director, William Whitaker, said: “Whitakers’ success is based on our ability to adapt and innovate our products in line with customer demand. There is mounting pressure to provide more Fairtrade options in the foodservice sector, as consumers are increasingly demanding Fairtrade products when eating out – not just on shop shelves.

“As a result, many hotels and restaurants are tuning into the sustainable agenda, strengthening their Fairtrade presence to meet changing tastes. The licence means Whitakers is now in a position to meet their requirements for chocolate products that come with Fairtrade endorsement.

“The accreditation process is notoriously rigorous and we are delighted to have been successful.”

The licence is only issued to companies that comply with international Fairtrade standards by sourcing all materials and ingredients from registered Fairtrade companies. Independent physical audits ensure that all bearers of the license represent the integrity of the Fairtrade Mark.

Whitakers supplies its well-known Neapolitan chocolate squares to the foodservice sector, as well as selection boxes of after dinner chocolates under the Whitakers brand and also under supermarkets’ and wholesalers’ own labels.