EAST AFRICAN LAGER SELLING WELL
It is reported that Tusker, East Africa’s number one lager has been selling well in the run up to Christmas, as consumers are searching for a genuine imported lager with a difference. The demand has been so immense, that emergency stock has had to be flown into the UK as stocks have been depleted by a stampede of sales.
Peter Karsten, Managing Director of Surfax the UK’s exclusive distributor of Tusker comments:
“We already have shipments coming by sea freight, but we simply haven’t been able to keep up the demand. We have all heard of an Indian summer but it looks as though the UK is heading for an African Christmas.”
With a heritage dating back to 1922 even its beginnings are steeped in intrigue and drama. Tusker lager is named in memory of the brewery’s founder the maverick and charismatic George Hurst, who hailed from the UK and travelled to East Africa to start a brewing empire.
Unfortunately, tragedy struck and George was mowed down in his prime in 1923 by a rogue elephant, which was the inspiration for the lager’s name and the iconic elephant logo. While other lager sales are falling genuine imports like Tusker are seeing a 16% rise in sales year on year and this trend is set to continue.
Today, as in 1922, Tusker is still brewed using only the finest equatorial malted barley and the purest water from the Aberdare Mountains. The purity of Tusker is said to be responsible for its unique crisp clean taste, which has led it to win Gold at the highly regarded “Monde Selection” International Beer Awards on many occasions. Tusker is 4.2% ABV making it a fantastic accompaniment to world cuisine.
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