BRITS SPEND OVER £18 BILLION A YEAR ON TREATS

November 3rd, 2009

According to Carte D’or”s latest research Brits believe that treating ourselves to small indulgences is the best way to get through the recession.  A study carried out by Carte D’Or’s new range of frozen desserts found that almost 16 million Brits buy themselves treats more often now than they did before the credit crunch, in a bid to lift spirits and boost morale.

Vanilla and Chocolate cheesecakeThe company says that “While treats are more important to us than ever, savvy Brits are taking a frugal ‘little and often’ approach to spending since the credit crunch kicked in, swapping extravagant luxuries for daily affordable treats. The results show that we’ve swapped romantic gestures, trips and pampering for smaller treats like buying a round or sharing a tub of good quality ice cream at home:

Top list of indulgences year on year:
2008 2009
1. Mini break/ holiday 1. Meal out in a restaurant
2. Eating out at a restaurant 2. Buying a sandwich/ lunch out
3. Buying flowers for a partner 3. Getting a takeaway at the weekend
4. Getting a new hairdo/ pampering 4. Buying a tub of good quality ice cream
5. Buying presents for a loved one 5. Getting a round in at the bar

84% of the country spends between £1 and £100 on smaller treats every month in total to cheer themselves up, amounting to a staggering £18 billion spent on luxuries each year.

The research also found that:
• Almost half of all Brits feel better when they’ve treated themselves to a small purchase
• Over a third of the population feel small luxuries are more important, and make them feel better since the recession

New variants launched this month, include Madagascan Vanilla and Chocolate Cheesecake, a Chocolate and Raspberry Torte and a Vanilla and Raspberry Cheesecake, all of which are available in all major supermarkets and priced at RSP £3.99 per pack. The rest of the Carte D’Or ice cream flavours in the range are priced at RSP £3.21 per 900ml tubs (1L tubs for Carte D’Or Vanilla and Carte D’Or Vanilla Light).

Visit www.cartedor.co.uk for more information.

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