BERRY’S THE WINE MERCHANT LAUNCHES IPHONE APP
October 2009…Britain’s oldest wine merchant and winner of numerous online awards, Berry Bros. & Rudd, has once again demonstrated its forward-thinking ability to mix tradition and innovation by launching its first iPhone App.
Berrys’ iPhone App allows customers to browse Berrys’ list of over 2,000 wines, as well as consult tasting notes, maturity guides and even watch the popular ‘Virtual Wine School’ videos from their iPhones or iPod touch devices.
Charlie Bennett, Website & Marketing Development Manager at Berrys’, says: “This is the perfect way to allow customers to have access to our wine list and extensive information at any time; it differs from many other apps in that you can access it without being connected to the Internet, so customers can see all the wines and their details at any time, wherever they are.”
Other features of the application include the ability to check the information in multiple currencies, as well as options to display prices as single bottle, cases, or in bond, as well as a
keyword search functionality which allows users to browse the list by wine name, wine region, producer and grape.
Berrys’ iPhone App is free of charge and available immediately from www.bbr.com/iphone, or from www.itunes.com/apps/berryswinelist
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