ALARA WHOLEFOODS IS SMALL COMPANY OF THE YEAR
Alara Wholefoods win Small Company of the Year at the Food Manufacture Awards 2009!
Alara Wholefoods, one of the UK’s largest muesli producers and the first organic cereal company in the world, was again rewarded for their sterling work in sustainable food manufacture when on the 11th November their MD Alex Smith collected the award for the Small Company of the Year at the Food Manufacture Excellence Awards 2009.
The award, sponsored by Williams Reed Media, was as a result of the pioneering work that Alara, based in King’s Cross, have undertaking in becoming named as the first food company in the country to become ‘Zero Waste’, and in launching their new ‘Into the Garden’ sustainable range of organic mueslis. Alara’s pioneering environmental policy has led them to be recognised as a unique food manufacturer in 2009, and now they are well on their way to fulfil their pledge to be carbon neutral by 2010.
As the judges said: “Alara’s aspiration, in managing resources rather than generating waste, goes outside where the industry is at the moment.”
Alex now hopes to be able to pass on the message to other food companies across the UK, on how to become more environmentally friendly. Linked to this is another of Alex’s projects as a London Leader of Sustainability, which is to bring more wasteland into active food production. Alara have already set an example of how this can be done by so far creating 3 garden projects – a permaculture garden, an organic vineyard, and a community food garden, for their employees and the local community to enjoy.
Community and employee participation in these projects is encouraged and organic values promoted. The gardens act as a real time illustration of the benefits of waste reduction and investment in one’s environment. With everything from pomegranates to honey produced in the gardens and the first crop of grapes due in spring 2011, the values and rewards of organic hard work are taught, lessons which Alara hope will be translated into the lives of the local community.
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