Walkers, is continuing to drive growth in the Crisps and Snacks category by bringing further news and excitement to support its Walkers Max brand which is growing at +60% in impulse.
Walkers is re-vamping its range of crisps and adding a new cheese-burger flavour. It is also introducing new packaging for a better stand-out on-shelf, and removing the MSG from the product. The crisps are also free from artificial colours and preservatives.
The Walkers Max range now offers the following four flavours: Chargrilled Steak, Paprika, Cheese & Onion all available in 50g packs and New Cheese-Burger available in 47g packs.
Walkers continues to drive growth in the total category and within the single serve segment which is becoming an increasingly important opportunity. This year, the sales value of this sector has increased from 11.7% to 41.9% and Walkers Max is massively outperforming the sector making it the perfect product for retailers to capitalise on this increased sales opportunity.
Kirk Tanner, Walkers VP Impulse sales says, “Our advice to retailers is to always make space for best sellers as these will boost sales and profits. Max is a real winner particularly in the impulse channel and the new Cheese-Burger flavour will be very popular with young male impulse shoppers. Retailers should stock up now on all Walkers best selling crisps and snacks to make the most of the highly impulsive sales opportunity that crisps and snacks offer.”
A wide range of point of sale materials are available, including a three-case secondary display unit for Cheese-Burger, Cheese & Onion and Paprika flavours which will create fantastic standout in store and draw customers’ attention to the new and improved range and generate interest.
Walkers Max Cheese-Burger has an RRP of 53p and is available in cases of 32.