WAITROSE SUPPLIES SUSTAINABLE FISH AND CHIPS SHOP
Nash’s fish and chip shop in Leeds has re-opened on a sustainability platform, and is extending the Waitrose sustainability message by sourcing its raw materials from Waitrose’s own dedicated fish supplier.
Waitrose launched its sustainable fishing policy 12 years ago and this long term commitment to drive sustainability was recently highlighted by its support of the film, The End of the Line. The film, released in July this year, looked at the plight of the world’s fish stocks and attracted celebrity backing from the likes of Elle Macpherson and Stephen Fry.
Now Waitrose will share the expertise and stocks of its fresh fish supplier to enable the restaurant to serve fish that is fully traceable from catch to customer.
And whilst consumers are still feeling the pinch, eating a sustainable supper doesn’t equal a hefty bill for diners. A fish and chip special (served with mushy peas, bread and butter) is £7.95 in the restaurant or just £4 from Nash’s traditional takeaway.
Quentin Clark, Waitrose Senior Fish Buyer, said:
“When eating out, we understand how hard it is to be confident the fish you’ve been served has come from a sustainable supply. By giving Nash’s access to our dedicated fish supplier, customers eating in the restaurant or grabbing a takeaway can feel reassured that their meal has been responsibly sourced. For example Nash’s signature fish and chips dish uses the same Icelandic line-caught haddock that we sell in our shops.
Since the release of The End of the Line, there has been a significant increase in public awareness of the issues surrounding sustainable fishing. All Waitrose fresh fish is from fully sustainable sources.
Leeds’ first ever Michelin-starred chef and consultant at Nash’s, Jeff Baker said
“A huge effort has gone into sourcing the highest quality ingredients for Nash’s. However, it is a challenge for small restaurants to source and guarantee fully sustainable fish. The opportunity to serve fish from the Waitrose supplier means we can be sure of its credentials.”
Fish and Chip shops have seen a recent resurgence in popularity, appearing in July’s UK
Customer Service Index. As consumers return to more traditional foods, it seems that fish, chips and a pot of tea is as coveted as posh nosh and fine wine.
Nash’s glory days were in the 60’s and 70’s. Since the announcement of its re-opening the restaurant has been inundated with enquires. Many stars of the stage and screen enjoyed fish and chips, bread and butter and a pot of tea at Nash’s before their performances at the Leeds Grand theatre.
The restaurant is just steps away from the Leeds Grand theatre where big names such as Sir John Gielgud, Vivien Leigh, Norman Wisdom and the Bay City Rollers graced the stage. Nash’s restaurant is testimony to this with a wall adorned with the signatures of some of its famous diners.
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- MCDONALD’S FILET-O-FISH TO BE CERTIFIED SUSTAINABLE
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