TRAIDCRAFT LAUNCHES SEVEN NEW CONFECTIONERY PROUDUCTS
The range includes favourites such as Vanilla Fudge, Yoghurt Raisins and classic Butter Mints alongside the six Fairtrade firsts: Milk Chocolate Beanies, Jelly Teddies, Fruit Jellies, Mint Imperials, Fruit Sherbets and Chocolate Coated Toffee Popcorn (sounds odd, tastes amazing!).
The whole range benefits from new brightly coloured retro packaging featuring traditional sweet scoops as well as improved recipes and high quality fair trade ingredients. The snack packs come in a bright CDU making them stand out on the shelf.
Each variety features an interesting fact on the back of the pack such as ‘Did you know sugar is the only taste we crave from birth?’ and that ‘It takes a cocoa tree 5 years to produce its first pod’.
The full range of 14 products comprises:
Milk Chocolate Buttons
Milk Chocolate Beanies
Jelly Teddies
Yoghurt Raisins
Chocolate Raisins
Butter Mints
Chocolate covered Toffee Popcorn
Fruit Jellies
Chocolate Peanuts
Fruit Sherbets
Mint Imperials
Vanilla Fudge
The range is available at www.traidcraftshop.co.uk and costs between £10 and £12 for 20 x 40g bags. 200g share packs are also available at between £9 and £13.20 for 6 packs.
Traidcraft works with producers from across the developing world. Ehud Kafaukoma is a member of Kasinthula Cane Growers Ltd in Malawi. The Fairtrade premium on Kasinthula sugar has paid for an electricity supply to Ehud’s village. “It was something that nobody could even imagine.” he said.
Traidcraft is the UK’s leading fair trade organisation and 2009 marks 30 years of fighting poverty through trade.
The confectionery range is available in single serve 40g packs priced from 50p-60p or 200g share packs priced between £1.50 and £2.20. Available at www.traidcraftshop.co.uk or by calling 0845 330 8900
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