NEW HOT SMOKED SALMON LAUNCHED
Distinctly Scandinavia a new UK brand, offering the very best in luxury Swedish food products, has secured its first listing with Waitrose. Its first product to hit the shelves, is a premium Hot Smoked Salmon, which will be available in 77 Waitrose stores from September.
The salmon is smoked using a traditional Swedish method which gives an outstanding, succulent, ready-to-eat product, with an exquisite flavour. The salmon is farmed in Norway, before being smoked at Vägga Rökeri, a family run smokehouse, on the edge of the Blekinge Archipelago in Sweden. The founder of Vägga Rökeri, Ingemar Martinsson, has spent the last 50 years perfecting his technique by combining the very best of old traditions and modern methods. The salmon is smoked as a double fillet, over alder wood chips, which ensures its distinctly delicious Swedish flavour.
Melissa Spiro, Waitrose Fish Buyer says, “Distinctly Scandinavia is a fantastic addition to our smoked fish range. We pride ourselves on offering our customers the most delicious food and this new Hot Smoked Salmon is outstanding in terms of its succulence and flavour which comes from the special way it is smoked.”
David Caplin, Managing Director of Distinctly Scandinavia said: “We are delighted to be launching our first product with Waitrose. With its unique Swedish texture and succulent flavour, our hot-smoked salmon is unlike any other salmon product currently available in UK supermarkets. It can be served in so many deliciously different ways, from salads to sandwiches, pasta to pates, or simply enjoyed with new potatoes. We are now working towards forging more exciting partnerships with producers across Scandinavia, to bring to the UK the best the region has to offer.”
Distinctly Scandinavia Hot Smoked Salmon is available now, from selected Waitrose stores nationwide at approximately £4.94 for an average pack of 180g (RRP of £27.46/kg). For further information, visit www.distinctlyscandinavia.com
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