EBLEX RE-LAUNCHES CONSUMER INFORMATION SERVICE
Eblex (The English Beef & Lamb Executive) has re-launched its consumer information service … and has engaged award winning chef Angela Hartnett to help devise the recipes which are available both on line and as a boklet.
This is a really good site, with excellent contemporary but unfussy recipes. At The FDIN, we give this top marks ;-) If you are working in ready meals, or with red meats, a trip to the site is inspirational. Click here for more information. As Quality Standard ambassador for beef Angela Hartnett says: “Everyone loves a juicy steak dinner, but it can be an expensive choice for a dinner party if you’re feeding a lot of people. Choosing less expensive cuts of meat like rump and serving it sliced and sautéed insteadallows you to enjoy the same great flavour but at a lower cost – which is important when we know how expensive the festive season can become! So enjoy a family Christmas cooking tasty food at home this year, but without breaking the bank.”
For a party nibble with a difference, try Lamb Blinis with Marinated Peppers and Herb Relish. Made with mouthwatering pieces of lean lamb rump or leg steaks, these delicious blinis are topped with peppers and a tasty herb relish for a sure fire way to wow your guests!
To help relieve any last minute panics over the festive season, don’t forget you can also sign up to the Quality Standard Recipe Club for exclusive recipes, step-by-step carving guides, cooking advice and easy to use shopping lists that can be sent to your mobile phone. Click here for more information. Simply beef and lamb winter is available for free at Quality Standard butcher shops. Readers can request a free copy of the new Simply beef and lamb recipe booklet by calling 0870 606 3030. Alternatively, visit www.simplybeefandlamb.co.uk/recipeclub to download a copy or for more inspirational recipe ideas, hints and tips.
· The Quality Standard Mark Scheme for beef and lamb was launched by EBLEX to help consumers identify quality meat at point of purchase
· EBLEX is the organisation for beef and lamb levy payers in England, and is a division of the Agriculture and Horticulture Development Board
· All beef and lamb carrying the Quality Standard label is chosen according to a strict selection process. This involves excluding older animals from the supply chain, as well as those previously used for breeding purposes, and stipulating the time meat must be hung to mature
· The Quality Standard label can be found on pack in supermarkets and visible in independent butchers
· For everything you need to know about beef and lamb, more recipe ideas, and information about the Quality Standard Scheme, visit www.simplybeefandlamb.co.uk
Related posts:
- Locally-sourced meat range introduced
- UK SAFARI WITH YOUR BARBECUE IN THE BOOT
- AHDB APPOINTS NEW EBLEX DIRECTOR
- Meat labelling ‘must be clear’
- BURGER KING LAUNCHES NEW FLAME GRILLED LAMB FLATBREAD
- Farm-assured beef range launched
- Rare lamb variety sourced by Sainsbury’s
- Sainsbury’s turns to local sourcing
