CADBURY’S LAUNCHES ITS SINGLE (RECORD)
Cadbury Dairy Milk has created its first ever single, inspired by Ghanaian music and celebrating Cadbury Dairy Milk becoming Fairtrade certified. Ghana is the heart of Cadbury Dairy Milk’s Fairtrade cocoa, so Cadbury decided to film the latest Glass and a Half Full Production there and work with Ghanaian musicians to create a magical follow up to ‘Gorilla’, ‘Trucks’ and ‘Eyebrows’.
Glass and a Half Full Records has collaborated with Ghana’s hottest music superstar, Tinny, to produce a track and music video called Zingolo. A 60 second preview of the track and music video is now airing on TV, which started during this Saturday’s X-Factor, and the full single is available on iTunes.
In an unusual approach to promoting a Fairtrade initiative, the track and video were all inspired by Ghanaian culture and their love for music. Shot on location in Ghana it involves local communities, cocoa farmers and some of the hottest Ghanaian dancers.
Phil Rumbol, marketing director for Cadbury comments: ‘We wanted to celebrate Cadbury Dairy Milk’s Fairtrade certification and Ghana, the heart of our Fairtrade cocoa, in a unique way. Music has always been a big part of Glass and a Half Full Productions and we were inspired by Ghana’s love of music so it seemed the perfect way to capture the spirit of the country was through a track. We hope we’ll bring a smile to people’s faces.’
Cadbury profits from the sale of this single will go to the charity CARE International to fund education programmes in cocoa growing communities in Ghana.
The production celebrates the partnership between Cadbury Dairy Milk and The Fairtrade Foundation. Cadbury Dairy Milk is now Fairtrade certified in the UK and Ireland, and in 2010 will extend this to Canada, Australia, and New Zealand.
In total, Cadbury Dairy Milk’s move to Fairtrade certification in these five markets will quadruple Fairtrade cocoa sales from Ghana from 5,000 tonnes (in 2008) to 20,000 tonnes a year with an estimated 40,000 farmers benefitting directly.
The latest Glass and a Half Full Production follows the smash hit ‘Eyebrows’ in February this year and the ‘Gorilla’ and ‘Airport Trucks’ Productions which captured the nation’s attention in 2007 and 2008, respectively.
The partnership marks 101 years since Cadbury first started working with Ghanian cocoa farmers as well as the first anniversary of the Cadbury Cocoa Partnership (CCP), an historic initiative that saw Cadbury invest £45 million over 10 years to secure the sustainable future of cocoa farming in Ghana, India, Indonesia and the Caribbean.
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- CADBURY DAIRY MILK COMMITS TO GOING FAIRTRADE
- Trucks will emulate gorilla advert success, says Cadbury
- CADBURY HAS GONE FAIRTRADE
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- DIVINE CHOCOLATE HEARTS FOR VALENTINE’S DAY
- DIVINE CHOCOLATE ADDS NEW FLAVOUR TO ITS RANGE
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