BIRDSEYE LAUNCHES NEW CURRIES
Birds Eye, has launched Chicken Jalfrezi and Chicken Korma variants. Available from October, the new additions will build on the success of its best-selling Original Chicken Curry and satisfy a wider range of consumer tastes with a tiered offering – Original, Chicken Korma (mild), Chicken Tikka Masala (medium) and Chicken Jalfrezi (hot).
Donna Clegg, Brand Manager for Birds Eye, said “Birds Eye has been making curries for about 20 years and our consumers really love the ‘British Indian’ taste we have created. Every consumer has different preferences, so the addition of these new variants really gives us an opportunity to offer them more variety in terms of flavour and also attract new shoppers to the category who find the mild or hot curries more appealing.
“Indian is the third most popular style of in-home cuisine and has the strongest growth in the UK , so retailers should ensure they’re offering customers the best selection and the quality ingredients and taste of the Birds Eye Curries range make them a must-stock.”
Ideal as a convenient meal solution, Birds Eye Curries deliver fantastic taste with no artificial colours, flavours or preservatives and using 100% chicken breast.
As one of the UK’s best selling and best loved brands, Birds Eye is synonymous with quality food that’s frozen for freshness. The entire Birds Eye range is created using only carefully sourced premium ingredients and the highly efficient freezing process used locks in the natural nutrition, flavour and freshness of the ingredients, giving consumers that familiar Birds Eye quality taste all year round.
RRP £1.59*
Related posts:
- BIRDSEYE LAUNCHES NEW PRODUCTS
- India launches wine to ‘drink with curries’
- BIRDS EYE RELEASES NEW RANGE OF CHICKEN PRODUCTS
- ‘Convenient’ chicken snacks for teens
- BIRDS EYE LAUNCHES NEW CHICKEN BALTI PIES
- BIRDSEYE LAUNCHES REGGAE BURGERS
- Birds Eye launches £1 initiative
- GOURMET GARDEN LAUNCHES NEW VARIANTS
