TRAIDCRAFT LAUNCHES NEW COOKIES

September 23rd, 2009

FRUIT, chocolate and nut has joined Traidcraft’s ever-popular Fairtrade cookie range and the cookies are now bigger, chunkier and even tastier than before.

tradecraft

The new space-saving pack format means that three new packs can fit in the space of one old one, making for more efficient merchandising. The packaging also now includes GDA information enabling consumers to make a more informed choice. The packs have a fresh and updated brand look, while still retaining the beautiful imagery of where the key ingredients are sourced.

A long-time favourite for Traidcraft the range is available in three flavours all made from high quality Fairtrade ingredients:

Stem ginger – our top seller spiced with stem ginger pieces from India
Double chocolate chunk – indulgent and crunchy with whole chunks of Fairtrade dark chocolate
Fruit, chocolate and nut – delicious and crumbly with plump South African raisins

The cookies are available in 8 x 200g packs at www.traidcraftshop.co.uk. They are on sale in Waitrose and independent retailers and cost around £1.25 a pack.

Traidcraft works with producers from across the developing world. The raisins in the new fruit, chocolate and nut cookie come from South Africa. There, the Fairtrade premium has paid for water pumps, enabled the farmers to invest in new farming equipment and provided schoolbags for the children at four primary schools on the islands.

Related posts:

  1. TRAIDCRAFT LAUNCHES SEVEN NEW CONFECTIONERY PROUDUCTS
  2. GEOBAR UPGRADES ITS FAIRTRADE BARS
  3. THE UK’S FIRST FAIRTRADE WHOLEWHEAT DIGESTIVE IS LAUNCHED
  4. BEN AND JERRY’S LAUNCHES NEW FLAVOUR WORLD-WIDE
  5. FAIRTRADE FOUNDATION APPROVES WHITAKERS CHOCOLATES
  6. FAIRTRADE FRUIT PASSION DRINKS RELAUNCH IN THE UK
  7. NEW COLA FLAVOURED RAISINS FROM NAKD
  8. New venture for Sun-Maid

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