STARBUCKS NOW TOTALLY FAIRTRADE
Starbucks will only serve 100% Fairtrade certified coffee for all of its espresso-based beverages at no extra cost to customers, making it the largest purchaser of Fairtrade certified coffee in the world.
· Starbucks serves up nearly two million great tasting Cappuccinos, Lattes, Mochas and Americanos every week across the UK and Ireland, which will now all be Fairtrade.
· This move will see an 18% increase in the amount of Fairtrade Certified coffee sold in the UK and Ireland
· In real terms this means that every Starbucks customer who buys an espresso-based beverage will be helping to generate more than £350,000 in the coming year to help improve the lives of more than 100,000 farming families.
· Starbucks is building upon its long-standing commitment to ethically sourced coffee which began in 1971
· Starbucks and Fairtrade see this as a significant change for the UK, making it even easier for 2 million people to think and act Fairtrade everyday
· The number of products carrying the FAIRTRADE Mark has grown from 80 to more than 4,500 licensed products in the last few years. This enables some 7.5 million farmers and workers and their families across the world to participate in Fairtrade. A flourishing grassroots social movement has also grown across the UK. There are now almost 500 Fairtrade Towns – towns where a commitment to Fairtrade has been made by the council, shops and businesses – together with 87 Fairtrade universities and nearly 5,000 Fairtrade Places of Worship.
Related posts:
- STARBUCKS CONTINUES TO PROMOTE THE FLAT WHITE COFFEE
- GLOBAL FAIRTRADE SALES UP BY 22%
- STARBUCKS TO LAUNCH FMCG PRODUCT
- STARBUCKS REVEALS NEW LOGO AND BRANDING
- STARBUCKS LAUNCHES INSTANT COFFEE THAT REALLY TASTES LIKE REAL … REALLY
- STARBUCKS LAUNCHES NEW TRENTA SIZE DRINKS
- FAIRTRADE CONTINUES TO GROW DESPITE ECONOMY
- GREEN AND BLACKS IS NOW 100% FAIRTRADE
