HAWKSHEAD RELISHES GAINS 39TH TASTE AWARD

September 8th, 2009

The Hawkshead Relish Company is set to further grow business after winning 2 GOLD Great Taste Awards 2009.

Hawkshead Relish based in the Lake District is celebrating after winning 2 prestigious Great Taste Award. Hawkshead Relish has been presented with 2 one star Gold Great Taste Award for its Hot Garlic Pickle and Superberry Jam, adding to their 37 previous awards making them the most distinguished of speciality producers

The Hawkshead Relish Company is recognized as one of the most prestigious artisan producers in the UK. Rising from the ashes of the Foot & Mouth disaster Hawkshead Relish have now established themselves as a front runner in the Speciality Food Sector, growing dramatically from supplying locally, to nationally and now globally. With a range of over 100 handmade preserves from Jams to chutneys and supplying retail, foodservice as well as the hamper and gift trade. These two latest awards are among a host of accolades bestowed this year as well as increasing their Great Taste Award tally to a resounding 39 in total.

Maria Whitehead (co-owner) commented ‘We are thrilled to have another two awards; it is recognition of our dedication to quality and innovation. They also validate our continued commitment to culinary excellence, which have markedly (in the past) promoted the Hawkshead Relish brand to the discerning consumer. These 2 latest awards will maintain our standing and excel our range in the increase of sales’.

The Great Taste Awards, which is organised by the Guild of Fine Food is now in its 16th year. A Great Taste Award is the authoritative, independent standard for fine food, and even in these tough times the distinctive gold & black logo has consistently proved itself to be one of the most powerful tools to help grow business in the speciality food sector. They are a crucial weapon in the battle against supermarket dominance – Guild director Bob Farrand comments: “At a time when farmers and food producers are in a desperate battle for survival, these giant corporations appear to have a bottomless pit of money for this kind of advertising. But all they’re achieving is putting a gloss on mediocrity and convincing consumers cheap food is a good thing – at the expense of producers, farmers, and the environment.” Farrand believes consumers who trust the supermarkets’ word on food quality are falling for the hype. “There’s only one way to ensure your food is the ‘finest,’ that you’re buying something ‘extra special’ and will ‘taste the difference’ and that is to buy foods that have been subjected to independent scrutiny,” he said.

That’s what the Great Taste Awards achieves – hundreds of independent experts judging on taste alone. It is food and drink’s equivalent to Michelin star.”

A full list of winners is available online at http://www.greattasteawards.co.uk/ and can be searched by region, award or product category.