FOOD & DRINK TRENDS 2010 AND BEYOND – SEMINAR 22ND OCTOBER – DAVENTRY
The Food & Drink Innovation Network (FDIN) is running a special seminar called Food & Drink Trends 2010 and Beyond – on the 22nd October at Daventry Northants. They point out that 2010 is just around the corner, and they claim that this seminar will give attendees the chance to get ahead with their planning.
The full agenda follows, but they have lined up a “star cast” of speaker, who will cover off the big important issues for Product Development in the next decade in general, and the next few years in particular.
Instead of powerpointing delegates to death, they sit the delegates in teams at round tables and have a unique way of running team exercises from the front of the room. Delegates get to forge genuine friendships with their peers as well as having an opportunity to generate insights for themselves together with action points they can take back to their companies.
As the FDIN is an industry based trade group, at £395 + VAT their seminars are extremely good value for money and are the best attended in the industry.
AGENDA
HOW BRITAIN SHOPS – CONSUMERS IN 2010 AND BEYOND
Neil Saunders, Consulting Director, Verdict Research.
• How have consumers behaved over the past ten years, what has driven their food shopping decisions?
• How does the shopper landscape look now, in the midst of recession? How are habits changing?
• As we emerge from recession, how will shopping trends evolve? What’s the consumer mindset over the longer term?
• What are the implications of these changes for the food and drinks sector?. How do retailers and FMCG companies need to respond to the new consumer psyche?
FOOD CUISINES AND FLAVOURS FOR 2010 AND BEYOND
Charles Banks, Co-Founder & Director, The Food People.
• Big new taste trends coming down the track – a robust summary based on experienced fieldworker’s reports.
• A taster of what new products we might see in food and drink – what trends will be hot along with those that will not.
• Major cuisines that will be modernised and interpreted, what they are and how to adapt them for your benefit
• How to deliver on flavour for the saturated consumer of 2010 and beyond.
• What’s coming in, and (more importantly) what’s going out.
BACK TO THE FUTURE – A NUTRITIONAL JOURNEY
Moira Howie, Nutrition Manager, Waitrose
. A whistle stop tour of what’s gone before
. The Big Issues with our Nations health & well-being
. Thoughts on a healthy and sustainable diet
. Good Science vs Bad Science – What our papers say
. A Nutritional Think Tank for the Future
“BETTER-FOR-YOU” MAKING THE MOST OF THE HEALTH-CONSCIOUS CONSUMER
Sam Waterfall, Senior Consultant, The Healthy Marketing Team.
• The HealthFocus UK shopper survey – how a large and on-going panel of consumers really see their health and their lives.
• New twists on trends you thought you knew.
• Top trends to grow your brand in 2010 and how to apply them.
• Caution: Trends to avoid.
• Target products by segment, buy media against demographics.
• How to utilise the shopper survey for your own research needs.
PACKAGING TRENDS 2010 AND BEYOND
Carla Ogeia Lewis, Trends & Innovation Consultant, Global New Products Database.
• Big packaging changes in the last decade and how they’ve enabled step-change NPD.
• Breakthrough packaging innovations, present and future.
• Europe versus the world – do we have different perceptions.
• Five big packaging trends to look out for in the next decade.
FUTURE FOOD CHANNELS – EMERGING FORMATS FOR A NEW DECADE
Rob Ward, CEO The Food Marketing Network.
• Emerging trends in food & drink retailing formats.
• Intriguing case-studies from global research.
• Future formats linking growers, manufacturers and producers.
• Thinking locally and selling nationally.
• How to protect brand equity when consumers can buy direct.
• From fmcg to postcode pigs – how to make the most of local, speciality, premium and provenance.
FOOD TO GO – IS HERE TO STAY
Alex Morritt, Director, Taste Matters.
• Towards a definition of “Food To Go”.
• The main players – brands, manufacturers and retailers.
• Major changes in eating occasions, what, where, when, who and why?
• New formats and channels in “food to go” – what’s here and what’s emerging?
• “Food to go” for the next decade, how to exploit the opportunities.
HEALTHY FOOD AND A HEALTHY PLANET
Catherine Gazzoli, CEO, Slow Food UK Trust.
• The Slow Food Trust – its historic contribution to the food world.
• Deliciousness – the key to linking pleasure with better health and better food policies.
• How climate change, food borne illnesses, obesity, green house gases and health care costs can all be linked back to our relationship with food
• The artisan approach – sustainable food and food security , tourism and tradition, local heritage asset – working with local government.
• Global food provider – the food industry’s role for 2010 and beyond.
For more information click here.
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Tags: 22nd october, Alex Morritt, amp, BRITAIN, Carla Ogeia, Catherine Gazzoli, Charles Banks, consumer, decade, Drink, Europe, fmcg companies, food, future, genuine friendships, health, innovation network, Lewis, Moira Howie, Neil Saunders, New, new taste, Northants, packaging, Rob Ward, Sam, saunders consulting, team exercises, Trends, UK, verdict research
