DIVINE FARMER’S CO-OP LAUNCHES NEW CHOCOLATES
Divine, the only Fairtrade chocolate company co-owned by farmers, is introducing two new flavours; Dark Chocolate with Raspberries (100g) and Butterscotch Milk Chocolate (45g).
New to the 100g bar range is Divine Dark with Raspberries, a rich 70% chocolate contrasted with the fruity tartness of real raspberries, available from Waitrose stores nationwide (and online through Ocado www.ocado.com), Liberty in London and online at www.divinechocolateshop.com and www.ethicalsuperstore.com/divine at an RRP of £1.69.
New to the Divine 45g range is Butterscotch Milk Chocolate, a chunky snack-size bar of creamy milk chocolate studded with crunchy toffee pieces, available online at the Divine Chocolate Shop (www.divinechocolate.com) and www.ethicalsuperstore.com/divine at an RRP of 80p.
Charlotte Borger of Divine Chocolate says: ”We love sampling new flavour combinations with Divine Chocolate – and we think these two new bars are exceptional! They are great additions to our growing range – and we think they will be a big hit with chocolate lovers.”
Divine is the UK’s leading Fairtrade chocolate brand and is the choice for chocolate lovers who are looking for high quality products and ethical credentials they can really trust. Every Divine product is Fairtrade certified, grown by a 45,000 farmers in Ghana who belong to the Kuapa Kokoo co-operative. And because the co-operative owns 45% of the company, the farmers share in Divine profits as well as being instrumental in the running of their very own chocolate company.
The 70% Dark with Raspberries will be the tenth flavour to make up the 100g bar range. It combines Divine’s critically acclaimed 70% dark* chocolate with real raspberry pieces. As with all Divine products, the bar is free from artificial flavourings, colourings and preservatives. It is dairy free (made in a factory where dairy products are made), suitable for vegetarians and vegans, and is Kosher certified. Available from Waitrose stores nationwide & online through Ocado (www.ocado.com) and at Liberty in London’s at an RRP of £1.69. Also available online at the Divine Chocolate Shop (www.divinechocolateshop.com) and www.ethicalsuperstore.com/divine.
The new Butterscotch Milk Chocolate bar is the fifth bar in Divine’s 45g range (which also includes 70% Dark, Milk, Orange Milk & White chocolate). It’s a chunky shape making it a luxurious treat for busy people on the go. Smooth and creamy milk chocolate is combined with little pieces of crunchy toffee. Made with Fairtrade sugar and Fairtrade vanilla (real vanilla not vanilla flavouring) from India. As with all Divine products, the bar is free from artificial flavourings, colourings and preservatives. It is suitable for vegetarians and is Kosher certified. Available from the Divine Chocolate Shop (www.divinechocolateshop.com), www.ethicalsuperstore.com/divine and www.traidcraftshop.co.uk at an RRP of 80p.
A Divine product is easy to spot on the shop shelf because, in celebration of the company’s Ghanaian ownership, it comes beautifully packaged in traditional West African motifs called Adinkra symbols, each of which carry their own meaning.
For more information on the full Divine range of 100g and 45g bars, gift chocolates, baking ingredients and seasonal products visit www.divinechocolate.com. To buy the two new bars online (from September onwards) as well as Divine hampers and gift combinations you won’t find anywhere else visit The Divine Chocolate Shop at www.divinechocolateshop.com.
Chocolate expert and founder member of the Academy of Chocolate Sara Jayne-Stanes on Divine 70% Dark: “a mouthful of intense, very smooth, delectable chocolate … Divine is in a league of its own”.
Charles Campion, Food Critic, The Independent: “…for a really good balance between price and performance look out for Divine’s Fairtrade 70% dark chocolate – very fruity, with a good texture and a long finish”.
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