COCA-COLA PLEDGES CONTINUED SUPPORT FOR ‘PEACE ONE DAY’
‘Coca-Cola’ is launching a special edition charity can on behalf of the non-profit organisation, Peace One Day. The 330ml can will be widely distributed to spread the message of peace and raise awareness of Peace Day, which takes place on 21 September 2009.
‘Coca-Cola’ will be creating over 1m unique Peace One Day cans, which will be available to all accounts from the 1st September 2009. The specially designed cans will feature the Peace One Day logo and the message ‘what will you do?’ inspiring ‘Coca-Cola’ consumers to make their pledges for action on Peace Day on 21 September.
The Peace One Day initiative will also be supported on ‘Coke Zone’, Coca-Cola’s online loyalty scheme. Between 1st – 21st September, the home page of the website will be dedicated to raising awareness of Peace One Day and encouraging its members to upload their pledges of peace. ‘Coke Zone’ users will be given the chance to exchange their points to win an all expenses paid trip to Paris for the Peace One Day 10th Anniversary Celebration, exclusive Peace One Day merchandise designed by Marc Jacobs, as well as the opportunity to swap points into donations for the Peace One Day organisation.
Additionally, from the 19th – 21st September, the iconic ‘Coca-Cola’ Piccadilly sign will host a variety of celebrity pledges from Peace One Day supporters including Lenny Kravitz, Emilia Fox and John Legend.
Ed Knight, Head of Communications for Coca-Cola Enterprises comments:
“We are delighted to be able to continue our ongoing relationship with ‘Peace One Day’ and support the endeavor to spread the message of Peace Day throughout the world. We hope that with this unique ‘Coca-Cola’ Peace One Day charity can, we can use our influence and reach to truly help to spread the word of peace and really encourage people to think about what peace means to them.”
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