CALYPSO LAUNCHES NEW BRAND TO SAVE RAINFOREST
Calypso soft drinks has partnered with the World Land Trust, and launched a new range of drinks called Calypso Juicy Aid Range.
The range flavours are citrus, apple and berry, and come in 330ml sleeved bottles. They contain 58% pure fruit juice which is blended with 42% gently sparkling mineral water which is sourced from Calypso’s own springs.
Sir David Attenborough is patron of The World Land Trust which funds the purchase of the world’s most threatened rainforests.
We are told that on each sale of Juicy Aid, a donation will be made to the trust, and for every £50 raised an acre of threatened land will be purchased.
The brand will also produce educational packs for schools
Calypso’s marketing and sales Director, Richard Cooke, said “We’re delighted to support the World Land Trust. Calypso Juicy Aid combines our ongoing commitment to provide refreshing products to schools. It sends a strong ethical message to children and also encourages a healthier approach to school meals.”
John Burton, CEO of World Land Trust, said: “We very much welcome Calypso’s support and congratulate them on producing a healthy alternative to fizzy drinks and, at the same time, taking positive action to save threatened rainforests. This is an excellent demonstration of a company proving its commitment to the environment and World Land Trust looks forward to saving critical rainforest habitats in their name.”
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