CADBURY AND ASDA GO PINK FOR BREAST CANCER CAMPAIGN
Cadbury, the UK’s number one confectionery manufacturer , has teamed up with Asda to support its Tickled Pink campaign.
For a limited time, Cadbury will be turning the iconic yellow packaging of Flake pink. Five pence from the sale of every special edition bar in Asda stores will go to registered charities Breast Cancer Care and Breast Cancer Campaign , supported by Asda’s Tickled Pink campaign.
Kate Harding, Trade Communications Manager at Cadbury, comments on why Cadbury and why Flake: “Good business and strong values go hand in hand which makes Cadbury performance driven and values led.
Throughout the history of Cadbury, times may have changed and continue to change but the company values remain constant and we are delighted to team up with Asda to support the Tickled Pink campaign and support the great work that Breast Cancer Care and Breast Cancer Campaign do for cancer sufferers and their families.
Flake’s delicious, crumbly chocolate has always been popular with women therefore partnering with Asda to support Tickled Pink seemed like a natural fit. The yellow packaging of the Flake is iconic, so turning the packaging pink will be a big change for the product and will have great impact on shelf for Tickled Pink.”
Deborah Grass. Head of Community for Asda comments:
“The exclusive Tickled Pink Flake from Cadbury is a fun and affordable way for our customers to help support the campaign and raise the vital funds needed to continue funding breast cancer research, and providing information and support to people affected by breast cancer, in the UK.
“We’re so pleased to be in our 13th year of Tickled Pink. We are aiming to raise a total of £2 million from the entire campaign this year which will be distributed to Breast Cancer Care (60%) and Breast Cancer Campaign (40%) – two extremely important charities working to beat breast cancer and provide information and support for both those with the disease and their families.”
The pink Flake will be on sale in all participating Asda stores from Tuesday 6th October. Five pence from each sale will go to the Tickled Pink campaign to pass on to the charities it supports. The promotion will be backed by in-store POS. ASDA will also promote the limited edition bar as part of their overall Tickled Pink marketing campaign.
• 5p from the sale of each Flake will be donated to breast cancer charities 60% Breast Cancer Care a charity registered in England (CharityNo.:1017658) and a company limited by guarantee (Company No.:2447182) and 40% Breast Cancer Campaign a charity registered in England (Charity No.:299758) and a company limited by guarantee (Company Number.: 05074725)
• Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer both now and in the future.
• Asda’s Tickled Pink Campaign supports Breast Cancer Campaign and Breast Cancer Care.
• Breast Cancer Campaign’s mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure. To date, ASDA’s Tickled Pink campaign has helped Breast Cancer Campaign to fund 46 vital research projects and three Scientific Fellowships.
• Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care. We use our understanding of people’s experience of breast cancer and our clinical expertise in everything we do. Visit www.breastcancercare.org.uk or call our free helpline on 0808 800 6000. To date, Asda’s Tickled Pink campaign has funded almost half of the services provided by Breast Cancer Care, and helped us give support and information on breast cancer and breast health to more than eight million people.
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