ALARA LAUNCHES DATE AND CACAO MEUSLI
Alara’s new Organic Date with Cacao Muesli has above average green credentials. Chocolate is often viewed as a naughty treat but the cacao plant, the seeds of which are used to make chocolate, is now classified as a superfood due to its high quantity of anti-oxidants.
The makers say “Combine the chocolaty taste from the cacao nibs with oat flakes, kamut flakes (an ancient wheat grain that provides a high quality source of protein), sultanas, crispy barley flakes, chopped dates, raw buckwheat, rye flakes, sunflower seeds, diced prunes and cashews, and you get something very special in your breakfast bowl.
Alara say they are the first food company in the UK to go zero waste.
The packaging on the Date with Cacao Muesli (and the others mueslis in the ‘Into the Garden Range’) won’t be going to landfill either; packaged in recyclable boxing (cardboard from sustainable resources) and a bag made of Super-ECO film (Alara are one of only two companies to currently using this packaging)– it is completely biodegradable within 18 months.
Alongside this, Alara have turned large amounts of waste land around their London site into community gardens (removing over 40 tonnes of rubbish in the process), organic vineyards and permaculture growing spaces and have committed themselves to becoming carbon neutral by 2010. This dedication to the environment has led to Alara recently being named as ‘Green Company of the Year’ at the Fast Growth Business Awards and Alex Smith, the director, has just been named as a London Leader of Sustainability, given the job of encouraging others go green and help save the planet.
The muesli’s so environmentally friendly it could even turn the milk green!
The Organic Date With Cacao Muesli and entire Into the Garden range is now available in Waitrose, Morrison’s and independent food and health stores; for full stockists details of all the brands please visit www.alara.co.uk
Alongside the Date with Cacao the new ‘Into the Garden’ Range includes five other fantastic flavours: Goji & Yacon, Gluten Free with Goji & Yacon, Fruit, Seed & Spice, and Very Berry, and the unique Active; each has been formulated using ingredients that not only taste great but also have powerful health benefits.
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