WAITROSE AND JOHN LEWIS TO COLLABORATE MORE

August 21st, 2009

Acclaimed as the country’s favourite retail brands, Waitrose and John Lewis, the two trading divisions of the John Lewis Partnership, have entered into a commercial arrangement to work together more closely in the future.

This closer collaboration will see thousands of John Lewis and Waitrose kitchen and homeware products available on-line from the new Waitrose Homeshop at Waitrose.com. From August 4 customers can opt to have these goods delivered to their home or ‘click and collect’ from their local Waitrose branch.

This news comes in advance of the opening of a second ‘Foodhall from Waitrose’ at John Lewis Bluewater which will be unveiled this week (6 Aug). Building on the success of the first ‘Foodhall from Waitrose’ in John Lewis Oxford Street, the Foodhall in Bluewater will provide John Lewis customers with the excellent food assortment, as well as specialist seasonal food, expected from a Waitrose shop.

The strengthening of the collaboration between the two brands most loved by Britain’s shoppers will be a real benefit to customers who will be able to purchase selected products from both Waitrose and John Lewis in each others’ outlets.

Looking to the future, there are plans to incorporate the same John Lewis products (including some bespoke ranges) in new, extended, Waitrose branches.

Says Mark Price, Managing Director, Waitrose, “This is a hugely exciting venture. Working in collaboration with John Lewis and having their products as part of our range will strengthen Waitrose’s presence on the high street even more and will give us a real opportunity to rival our four main competitors with an exceptional non-food offer which will be unmatched”.

Adds Andy Street, Managing Director, John Lewis, “This is good news for our customers. With the reciprocal arrangements between the two brands now in place I relish the prospect of teams from both divisions of the John Lewis Partnership working together to provide shoppers with enhanced access to the excellent products on offer from both Waitrose and John Lewis”.