UNEARTHED LAUNCHES CONTINENTAL PRODUCTS IN UK
Sourced from many Continental countries, including France, Spain, Greece and Italy, unearthed’s range of 22 product lines offers an authentic alternative to the choice currently available on the UK market.
Positoined for sharing and informal occasions, unearthed products say they offer an easy and enjoyable way to experience authentic world foods. The range includes salamis, prosciutto, chorizo and barrel-aged feta, reflecting the cuisines of Europe and the informal dining styles and way of life enjoyed in Continental cultures.
Says Simon Day, Brand Manager of unearthed: “Eating on the Continent is less about sustenance and more about substance – just like unearthed. Our products are developed for food lovers who enjoy the experience of delicious, tasty foods that are a real treat. Traditional lines are our cornerstone, loved in the country of origin but often novel here in the UK. Our focus is on flavour and accessible price points.”
The unearthed team say they are experts in buying internationally, constantly travelling to source new products and fully understand the processes behind the foods. All products are sourced from food suppliers with an established reputation and heritage in their field and (where possible) are manufactured at source.
Consumers can learn about the background of the range and how the products are sourced on the unearthed website. Additionally, the unearthed team will blog about their experiences at www.discoverunearthed.com
Each product has been selected to reflect informal European eating habits with most meats ready-sliced for ease of consumption and edible straight from the packet[1]. Sleek stylish packaging and fun imagery capture the relaxed approach to eating which unearthed represents.
Adds Day: “unearthed wants to make it easy for people to try new things and to enjoy great foods. Our products are packed with flavour and are ideal for mixing and matching, as a starter or as party nibbles. Alternatively, unearthed’s online recipe suggestions can help you give a new twist to your cooking.”
Currently available from Waitrose supermarkets, Ocado and Abel & Cole, unearthed expects wider retail availability by the end of the year.
About unearthed
unearthed is a new food brand that brings flavours from around the world here to the UK. The products first hit the shelves in November 2008 and the aim is to put great flavours at the heart of good times, with a focus on discovery, food culture and simply enjoying eating!
unearthed products are exciting but accessible, easy to prepare and easy to share. The brand embraces the classics but also loves to innovate; the heartland of the products is Mediterranean but there is an emphasis on exploring. Brand designs are simple, colourful, clear and – above all – informal.
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