SYMINGTON’S LAUNCHES GOLDEN WONDER NOODLE SNACKS.
Symington’s, the traditional British food brand has launched a range of seven hot noodle snacks under the Golden Wonder Brand.
The Golden Wonder brand name, famous for crisps, now belongs to The Irish Tayto Group.
The varieties are.
Chicken and Mushroom.
Beef & Tomato.
Sweet & Sour.
Chip Shop Curry.
Spicy Tomato.
Spaghetti Bolognese.
Macaroni Cheese.
The launch will be supported by an integrated PR, marketing and digital campaign that includes a comprehensive nationwide sampling tour. Intended to raise product awareness from the outset and drive purchase among the target market (men aged between 12 and 30) the tour will take in approximately six key UK cities including London, Leeds and Newcastle.
David Cherrie, Marketing Manager at Symington’s, comments, “Golden Wonder has a fantastic heritage in the instant hot snacks category so we’re absolutely thrilled to be bringing it back. The brand already means so much to so many Brits but we’re confident that there’ll be a whole new generation of fans once people get to taste the product.
“We’ve done everything we can to make sure that Golden Wonder: The Nation’s Noodle is the best tasting product in the category. Huge sales are expected so retailers need to make sure they’re stocked up for the launch this summer.
Golden Wonder: The Nation’s Noodle, and The Nation’s Pasta, will roll out across major retailers from week commencing 3 August.
Related posts:
- NEW CHRISTMAS DINNER POT NOODLE FROM GOLDEN WONDER
- POT NOODLE ADDS CHILLI BEEF FLAVOUR TO ITS RANGE
- GOLDEN WONDER THE NATIONS NOODLES UNVEILS INBETWEENERS PARTNERSHIP
- GOLDEN WONDER LAUNCHES BLOCK FORMAT NOODLES
- POT NOODLE LAUNCHES NEW FLAVOUR
- Pot noodle launches Doner Kebab flavour
- POT NOODLE LAUNCES NEW CHRISTMAS DINNER FLAVOUR
- NATION’S NOODLES ANNOUNCES NEW PRODUCT DEVELOPMENT
