PIZZAEXPRESS LAUNCHES MORE RETAIL PRODUCTS
PizzaExpress has launched four new varieties for launch in the major multiples. The range is called “At Home” and is being launched with a voucher promotion.
The variants include a Pollo Pesto which features chargrilled chicken breast, pesto, and red peppers. Also a variant called Sienese which contains spinach, marscapone cheese, smoked paprika and garlic.
The vouchers are for £1 or £2 and are being issued in their restaurants.
Peter Joubert, who is the grocery development manager at Pizza Express, said: “For the first time PizzaExpress has created pizzas exclusively for its grocery range. We saw vouchers as an effective means of telling people about the new range, and encouraging them to trial the four new pizzas. We are really pleased with the new flavours and are confident that people who try the range will continue to choose PizzaExpress over its competitors.”
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