ORBIT GUM HAS A COMPLETE RE-VAMP
Wrigleys has re-designed its Orbit Complete range and the new look will retail trusted elements of the old design but improve pack stand-out on-shelf.
Talkingretail.com announced that the range will be in store from August.
The British Dental Health Foundation Accreditation will be on the front of pack too, as well as featuring the benefits of Xylitol, the intense sweetener. It is claimed that Xylitol is better for teeth as it is sugar free and it also works against he formation of plaque.
The five variants remain the same, and they will still be 14 pieces in a sealable envelope.
The manufacturers explain that Orbit is one of the UK’s leading brands and is worth£21.5m and has an 8.1% share of the gum category.
For more information click here. http://www.talkingretail.com/products/product-news/12944-a-bright-new-look-for-orbit-complete.html
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