NEWBY LAUNCHES NEW TISANE INFUSIONS
Newby of London is launching two new tisane infusion teas, ‘Rooibos Orange’ and ‘Berries Delight’, Appealing to those who enjoy robust flavours in a gentle cup.
We are told the new herbal infusions are ideal as a relaxing after dinner drink or to revitalize and stimulate the senses.
Tisanes have long been used as homeopathic remedies and drank for their healing properties.
Dedicated drinkers will appreciate the unique taste of Rooibos Orange, made with rooibos grown only from the high tops of mountains in South Africa. Dutch for “red bush,” the rooibos is high in anti-oxidants, naturally caffeine-free and processed in the same way as tea, turning its fine leaves from green to russet.
The tisane also contains crisp citrus notes, infusing flavours to create a balance between sweet and fruity zest combined with the nutty rooibos. Consumers looking for flavour will find comfort in this colourful cup.
Berries Delight, the other addition to Newby’s premium range, is an infusion of blackcurrant and vanilla, a distinctive tea with sweet and sharp tastes of blackcurrant mixed with smooth and velvety vanilla flavours that will appeal to the customer’s bold palate. The tangy berry adds a fruity uniqueness to the tea whilst vanilla is known for its aromatic richness and ability to complement almost any other flavour.
Jon Wild, sales and marketing director at Newby comments: “The two new teas build on our existing range and address consumers’ increasing interest in healthy alternatives. These distinctive flavours are therefore ideal for customers seeking to tap into this lucrative market. As with all our teas, they have undergone a rigorous selection process, to ensure a perfect cup every time.”
Newby’s award winning and highly sought after range of teas is available in Selfridges and specialist delis and is served in some of the UK’s finest establishments including One Aldwych, Claridges, Gleneagles and Nobu.
Both Tisanes are available in individually sealed foil envelopes to ensure no flavour is lost and to maintain freshness and then packed in cartons of 25 teabags.
One Response to “NEWBY LAUNCHES NEW TISANE INFUSIONS”
September 9th, 2009 at 7:50 am
My uncle uses Herbal infusions after dinner drink. He told me that it is good for health. Its taste is too delicious. It is completely homeopathic.
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