MILE HIGH TEAMS UP WITH CONDE NAST TRAVELLER
Mile High (www.milehighdrinks.com) has developed an exclusive limited edition bottle in association with the highly respected magazine Condé Nast Traveller (www.cntraveller.co.uk/).
Available from August 2009, the new-look bottle provides details of a unique annual subscription offer – 12 issues for just £12 – for the award-winning magazine. The joint venture with Condé Nast Traveller reinforces the drink’s premium brand image and represents the start of a mutually beneficial branding opportunity: Mile High Drinks will also be supporting the magazine at the Luxury Travel Fair (5-8 November at Olympia, London).
Cherry and red grape Mile High has been available in selected Waitrose stores nationwide since September 2008 and is now in even more stores (a full list of the 46 stores can be viewed at www.milehighdrinks.com/stores.asp) as well as online at www.ocado.co.uk and www.victoriahealth.com. The drink boasts one of the highest antioxidant levels in the UK drinks market thanks to the combination of natural ingredients, which provide health-boosting properties and a great taste.
Polly Warrick, Special Projects Manager, Condé Nast Traveller Magazine, said: “We’re delighted to be working with Mile High. Mile High is an exceptional antioxidant drink and is the only specific travel drink on the market with a proven reputation. By drinking Mile High your total travel experience will be enhanced and you will arrive at your destination in a happy and healthy state, ready for all of the exciting adventures and challenges ahead.”
Stuart Roberts, Director, Mile High Drinks, added: “Mile High is thrilled to be able to offer customers the opportunity to purchase an annual subscription to Condé Nast Traveller for just £12 a year. Condé Nast promises the best luxury travel experience and Mile High helps one to arrive there in an improved physical state due to the fabulous synergy of antioxidant ingredients.
Mile High understands the pleasure and excitement experienced from fabulous travel and would like each of its customers to enjoy reading about “sun-kissed hideaways”, much-loved global restaurants, “divine destinations” and “insider guides”. This subscription offer is a perfect gift and promises to provide 12 months of escapes and dreams… happy reading and happy holidays.”
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