Inapub.co.uk, the new national website that enables users to search for up-to-the-minute real time events in pubs and bars across the country, has revealed new research that shows:
· 28% of people organise their social activities via text messaging
· 77% of people use Google to help either plan where they are going to go or find out what’s going on around them.
· 87% of pub goers said that they wanted to know what events pubs run before they go out
· 89% want to be kept up-to-date with special offers and forthcoming events from their local.
Robin Brattel, founder of Inapub.co.uk said “The fast paced world of technology and the change in consumer habits regarding accessing and using on-line media for social networking and leisure activity means that pubs must embrace the available digital media tools that will help drive custom to their businesses. Our research confirms that customers are driving this, not pubs and bars”.
Inapub.co.uk embraces all the on-line digital marketing and communication tools that enables licensees to communicate with their local and wider communities through applications such as Facebook, Twitter, SMS, RSS feeds and mobile devices like the iPhone. The site enables pubs and bars to enter their venue’s information, including style of operation, menu’s, opening hours, facilities and events. For customers, they can register and use the social networking element of the site which enables them to sign up to alerts from the pub and engage in community activities on-line. “They can even follow the pub’s activity on Twitter, so not missing a trick about what’s going on at their local” said Robin. “It enables them to easily build their own on-line community, allowing customers to share stories, news, feedback and photos with each other and the pub itself.”
Janet White MBII, from The Rose Tavern said “Working with Inapub.co.uk has enabled us to build our local network speedily and easily. I can now instantly let my customers know what is going on in the pub. Our promotional activity and events are automatically sent to all those that have signed up, which makes my marketing more cost effective and highly targeted”.
Inapub.co.uk offers licensees a range of options on the site, from a basic free listing to a top-of-the-range platinum package for £500 for the year, which includes a personal visit, a full service update and marketing package.