BBC GOOD FOOD GETS A NEW LOOK
The BBC Good Food Shows announce an exclusive partnership with one of Britain’s most popular TV food programmes, MasterChef, and will launch MasterChef Live at the BBC Good Food Show London, Olympia, 13-15 November.
The BBC Good Food Show London will now be known as MasterChef Live, a BBC Good Food Production. The Show will retain all of its successful elements and will gain exciting new MasterChef themed editorial content.
Key elements from the MasterChef TV programme will come to life at the Show giving visitors the unique opportunity to have-a-go in interactive workshops, watch theatre sessions hosted by John Torode and Gregg Wallace; see past winners demo live; taste winning dishes in the MasterChef Restaurant and more.
New features at MasterChef Live include:
The Invention Test – where aspiring MasterChefs can have a go in a live cook-off and see if they have got what it takes to be a MasterChef.
MasterChef vs Masterchef – champions from previous series compete head-to-head in the Cookery Experience sponsored by Sainsbury’s
Masterchef Masterclasses – visitors get hands-on tutoring from mentors from the television series
MasterChef ‘Hot Tips’ pods around the show will offer expert advice and top tips on culinary skills such as fish filleting, joint roasting and pasta making
The MasterChef Restaurant will sit alongside some of London’s top eateries (including The Ivy, Le Caprice, Roast and Skylon) in the immensely popular Restaurant Experience.
The BBC Good Food Show Birmingham 2009 will proudly host the MasterChef Experience as a Show within a Show; this will become a key feature where visitors will be able to purchase a MasterChef Connoisseur ticket to gain access to some of the incredible features listed above.
“We’re exceptionally excited about our partnership with MasterChef and the opportunity this gives us to reach a whole new segment of food lovers with dynamic and fresh content for the Show. MasterChef is a hugely popular TV programme and we’re delighted to be bringing this to life at one of our most established Shows”
Comments Laura Biggs, Managing Director of BBC Haymarket
Jamie Munro, Joint Managing Director, Shine TV said: “MasterChef is the pre-eminent cookery show of our era which has incredible potential to extend beyond the broadcast platform. Now in the UK with BBC Worldwide we have both a partner and programme of activity that will realise the many licensing, publishing and event ambitions we have for it, enabling it to truly live off-screen.”
Plans for 2010 is to roll out the MasterChef Experience to be a key part of BBC Summer Good Food Show and BBC Good Food Show Scotland.
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