Real Yorkshire Wensleydale with Ginger, made by The Wensleydale Creamery at Hawes in the heart of the Yorkshire Dales, has been selected by a leading retailer as a ‘feature flavour’ cheese.
The cheese is to be sold on the deli counters from 380 of Morrisons stores nationwide for eight weeks.
Customers will also be able to “try before they buy” with samples of Real Yorkshire Wensleydale with Ginger being available in store at selected times.
The cheese blend combines creamy, white Real Yorkshire Wensleydale with the finest quality Australian Buderim Ginger, which is regarded as the world’s finest ginger, and noted for its quality, mild taste and golden colour
It is estimated that up to ten tonnes of Real Yorkshire Wensleydale with Ginger will be sold during the two month period.
Morrisons’ buyer Daniel Clee said: “Our customers love to try new cheese flavours from our deli counters and the taste of this traditional cheese recipe with a mouth-watering twist is sure to tickle shoppers’ tastebuds.”
“We have chosen Real Yorkshire Wensleydale with Ginger as a feature flavour because of the authenticity and excellence of The Wensleydale Creamery’s cheese, their ability to combine flavours and use of top-quality ingredients.
James Clapham, The Wensleydale Creamery’s National Account Manager, said: “Morrisons’ feature flavour initiative is a great way to enable customers to try something new.
“While Real Yorkshire Wensleydale is steeped in tradition, being handcrafted to a time-honoured recipe, The Wensleydale Creamery also creates innovative cheese blends using top quality ingredients such as Australian Buderim Ginger.”
Notably, all Wensleydale cheese sold on the Morrisons deli comes from The Wensleydale Creamery based at Hawes in Wensleydale.
Real Yorkshire Wensleydale with Ginger is available from Morrisons deli counters, priced at £8.49 per kilogram.
The Wensleydale Creamery at Hawes is the home of Real Yorkshire Wensleydale Cheese. It uses traditional methods to handcraft cheese to time-honoured recipes, using milk from local farms as well as being innovative with the development of new recipes. The business supplies a broad range of customers including major multiple retailers, exporters, wholesalers and the food service sector.
It was thanks to a management buyout in 1992, following the closure of the creamery, that cheese-making in Wensleydale was reborn. Owned by Wensleydale Dairy Products Ltd, the business now employs over 190 across two manufacturing sites.
Wensleydale Dairy Products is seeking protected food name status for Yorkshire Wensleydale to differentiate it from other Wensleydale Cheese on the market. The submission for Protected Designation of Origin (PDO) for Yorkshire Wensleydale is currently being processed in Brussels.
Wensleydale Cheese has a historic pedigree with it first being made in the Dale in 1150 by Cistercian monks.
In 1995 The Wensleydale Creamery was the first to launch Real Yorkshire Wensleydale with Cranberries, which has now become one of its best sellers and has firmly become established as a ‘core’ cheese in the blended cheese category.
The Wensleydale Creamery at Hawes has a popular Visitor Centre, which includes a museum, viewing gallery, specialist cheese shop and fully licensed restaurant. It opened in 1994 and attracts over 200,000 visitors a year.