SPAR RE-LAUNCHES ITS OWN LABEL
SPAR, has undergone its biggest own brand product relaunch offering a new look range of quality products created to meet customers ever changing shopping needs.
Spar tell us that offering total meal solutions there are three new ranges from the premium offering of ‘Our Very Own’, to ‘SPAR Standard’ and ‘Extra Value’ to help customers make product choices according to their needs and budget.
The company announces that demonstrating a passion for food, SPAR’s new recipes feature the finest ingredients with strong attention paid to product provenance. For instance, Lincolnshire-based company Freshtime locally source the finest fresh ingredients to create lighter pasta salads without compromising on taste whilst Classic Cakes’ confections are made with free range eggs, are GM free and contain no hydrogenated vegetable oils.
Committed to providing the finest quality food, all products match or exceed competitors. Extensive customer research also identified lunchtime and summertime as two key eating occasions where customers were searching for bigger ranges on their doorstep.
· SPAR’s Lunchtime Eating range has new and improved own-brand sandwiches, wraps and rolls to savouries, pasta salads, crisps and smoothies.
· Heat to Eat products include a mouthwatering range of microwaveable baps, subs, pizzas, pastas and paninis (being introduced in September 2009)
· Summer eating is packed full of products perfect for outdoor picnics and barbeques – a choice of bagged salads, quiches, sandwich fillers, BBQ meats with improved recipes and mini picnic snacks
SPAR spokesperson, Susan Darbyshire says, “The new and improved range has been designed with our customer in mind. We now offer a wider variety of product choices to enhance the summer and lunchtime eating occasions making them more enjoyable for our customers. We worked with food developers to ensure that each product was developed to a high quality in terms of look, taste and standard of ingredients.”
Across the ranges 150 Sku’s have been re-launched, 93 products upgraded and 57 new lines introduced. SPAR continues its commitment to providing customers with quality products by bringing this creative range of seasonal bites to each of its 2,600 stores. The new look range is being supported with a £5 million television, radio and print advertising campaign, in-store tastings and a new POS package.
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