IS THE RETURN OF HOME BREWED BEER A SIGN OF THE TIMES
ibrew, has launched a home-brewed beer kit which they claim is a big advance on the kind of kits that dad hoarded in airing cupboards. Is home brewing a new sign of the times?
This is one to watch for product developers because it is a complete reversal away from ready-to-drink beer to the inconvenience of making beer at home. But this might be a sign of consumers willingness to spend time to save money.
The manufacturers say that the kit is a million miles from the cloudy, frothing fermenters Dads once hoarded in airing cupboards, the new ibrew micro-brewing kit offers a slicker, quicker, fool-proof way to produce top quality beer in your own home.
Priced at the ibrew starter kit offers a complete re-usable home brewery with everything a consumer needs to begin brewing – including ingredients to make 40 pints in two batches. Re-fills cost £9.99 for 20 pints, which means home brewing costs from 50p a pint.
ibrew goes on to say “Don’t be fooled by the low price as the ibrew kit produces top quality beer to rival anything on sale in supermarkets, off-licences and pubs. There are three varieties – a refreshing lager, a hoppy bitter and a creamy stout, all of which are ready to drink within a mere 21 days.”
We are told the ibrew pack includes a fermenter, which also doubles as the outer packaging, and a clever dispenser tap unit that fits onto the storage bottles. These bottles are designed to sit neatly on the fridge shelf making it simple for you to pour your draught beer ready chilled. The ibrew kits include UK-grown malt and hops and requires the addition of yeast (which is supplied) and water. All ingredients are claimed to be 100% natural.
Andy Janes, ibrew’s marketing manager, said: “ibrew is perfect for beer lovers as it offers a high quality product and an authentic taste as good as, if not better than, the best commercial beers. The cost of a pint has continued to increase, with UK beer drinkers’ facing steep rises this year. With the average price of a commercial pint now reaching £3.00, ibrew offers some light relief. Refills cost only 50p a pint, making it at home costs far less than paying to have it made for you. The only person who might not be so happy is your local pub landlord, although once news of your excellent home brew spreads, even he might roll up on your doorstep demanding a drink!”
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