GLAYVA SPIRIT LINKS WITH SPOTIFY MUSIC SITE
Glayvia is describing itself as an an exotic fusion of the finest scotch malt whisky, a carefully selected range of spices, Mediterranean tangerines, cinnamon, almonds and honey and is promoting itself as a summer long drink.
Glayva has also teamed up with streaming music service Spotify as part of its ‘Long Summer’ promotion – the first of its kind. The link with Spotify, offers the chance to contribute to and download the world’s longest playlist, summer tunes and summer drinks, the perfect combination.
The company says “Simply log onto www.glayvalongsummer.com where you can also find more information about interesting recipes that will unleash a multitude of exhilarating flavours”.
The company is promoting two new serving suggestions, Glayva ‘Gold’, a sumptuous rich and spicy drink with a mix of Glayva, ginger ale and lime served over crushed ice and Glayva ‘Blush’, a crisp and refreshing mix of Glayva, cranberry juice and lime served over crushed ice, are described as “simple in nature but delicious and a fresh alternative to other summer drinks”.
Lisa Maule, Glayva Global Brand Manager said: “Glayva is an extremely versatile drink that can be enjoyed with a variety of mixers to create long drinks – ideal for summer days, barbeques and the light summer nights.
“Long drinks that are fuss free are becoming more popular as people want to spend more time enjoying their drinks and less time mixing them. The Glayva Blush and Gold are easy to make and packed full of intriguing flavours.”
Glayva was developed in Scotland in the 1940s by Ronald Morrison, a famed whisky distiller, in the bustling port of Leith, Edinburgh, one of the busiest international seaports at the time. Inspired by the exotic imports he witnessed being unloaded each day, he resolved to create a distinctively different liqueur and so began mixing the finest whisky with exotic fruits and spices arriving in the dockyards.
It’s name originated from the Gaelic phrase ‘Glè mhaith’ meaning very good, it is an exotic fusion of the finest scotch malt whisky, a carefully selected range of spices, Mediterranean tangerines, cinnamon, almonds and honey.
At the 2008 International Wine & Spirit Competition (IWSC) – the most prestigious awards in the wine and spirit industry – Glayva beat off tough competition to secure the ‘Best Liqueur’ trophy for a record 5th time.
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