Run on behalf of the National BBQ Association and its Gastro BarbiPartner, the 3rd Have a Better Barbi Day© is taking place this August Bank Holiday to celebrate alfresco dining and continue the summer long promotional and sampling activities organised by the National BBQ Association.
Last year, 4 million people celebrated Have a Better Barbi Day© and the third instalment offers yet another focal point for the nation’s BBQ celebrations. Consumers will have the chance to enjoy the alfresco lifestyle and experiment with a host of BBQ and alfresco recipes, tips, advice and competitions which can all be accessed from the website.
This year’s world-famous Gastro BarbiPartners all boast innovation as one of their selling points and include Fruitiser as official Soft Drinks Partner, Grand Marnier as official Long Summer Drink Partner and Mission as official Bakery Partner. Also on the list of key sponsors are Gallo Family Vineyards as official Wine sponsor and alcoholic ginger beer Crabbies, official BarbiPartner.
Building on last year’s theme of “outside is the new in!”, this year’s campaign focuses on the most stylish, sophisticated yet cost-efficient ways to beat the credit crunch and enjoy the great outdoors, whatever the weather.